"This is a big deal for Macy's and Sean John," CEO Rob Norden tells "Marketing Daily." "It's never been done before." The fashion video … Read the whole story

It opens with scenes of a fanciful landscape featuring trees made of slices of Granny Smith apples, fallen snow made of coconut, and a … Read the whole story

Agency group JWT's eighth annual Key Trend Forecast sees acceleration of a lot of social trends. One is "Adult Recess," the kind of unstructured … Read the whole story

Eighty percent of consumers are willing to use a non-bank for their next mortgage, according to a Carlisle & Gallagher Consulting Group consumer mortgage … Read the whole story

The retailer's home page invites viewers to interact with the video, with Kate Bosworth's makeup available with just a click, as is the song. … Read the whole story

The letter -- part of a larger campaign being launched by the Workgroup that includes social media, a letter-writing campaign to Nickelodeon's CEO and … Read the whole story

Alexander Edwards, president of Strategic Vision, tells "Marketing Daily" that innovation isn't just about technology, but also defined by styling and performance. "With Hyundai, … Read the whole story