Top of The News
by Thom Forbes
The Brand Republic hed may look sensational but it's the blunt truth: "Tesco CMO Tim Mason Out As Chain Concedes Defeat In U.S." The world's third-largest supermarket chain is bailing … Read the whole story
RETAIL
by Sarah Mahoney
"This is a big deal for Macy's and Sean John," CEO Rob Norden tells "Marketing Daily." "It's never been done before." The fashion video … Read the whole story
FOOD
by Karlene Lukovitz
It opens with scenes of a fanciful landscape featuring trees made of slices of Granny Smith apples, fallen snow made of coconut, and a … Read the whole story
RESEARCH
by Karl Greenberg
Agency group JWT's eighth annual Key Trend Forecast sees acceleration of a lot of social trends. One is "Adult Recess," the kind of unstructured … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Eighty percent of consumers are willing to use a non-bank for their next mortgage, according to a Carlisle & Gallagher Consulting Group consumer mortgage … Read the whole story
RETAIL
by Sarah Mahoney
The retailer's home page invites viewers to interact with the video, with Kate Bosworth's makeup available with just a click, as is the song. … Read the whole story
FOOD
by Karlene Lukovitz
The letter -- part of a larger campaign being launched by the Workgroup that includes social media, a letter-writing campaign to Nickelodeon's CEO and … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Alexander Edwards, president of Strategic Vision, tells "Marketing Daily" that innovation isn't just about technology, but also defined by styling and performance. "With Hyundai, … Read the whole story
COMMENTARY
by Jim Madsen
No matter how sexy a spot looks, how cleverly it's written, how accurately it's targeted, or even how much social media it uses, it … Read the whole story