Marketing Daily
Tuesday, December 11, 2012

Top of The News

FTC: 'Little Progress' On Mobile Privacy For Kids
by Thom Forbes

As the digital candy shelves get increasingly crowded, the Federal Trade Commission issued a second report on mobile apps for kids yesterday that it hopes will "light a fire" under … Read the whole story

  • RESEARCH
    Fewer People Find Social Ads Annoying
    by Karl Greenberg

    While about a third of social media users find ads on social networks more annoying than ads elsewhere online, the firms report that more … Read the whole story

  • RESTAURANTS
    Dunkin' Launches Dual Holiday Facebook Promos
    by Karlene Lukovitz

    The grand-prize winning video and photo entrants will each receive two round-trip JetBlue tickets, and their entries will be featured on Dunkin's electronic billboard … Read the whole story

  • TELECOM
    Verizon's FiOS Offers Chats With Santa
    by Aaron Baar

    The interactive program sets up an interface that looks like a video chat with Santa, where they can type in their side of a … Read the whole story

  • HEALTH
    Wellmark Gets Ahead Of Curve
    by Tanya Gazdik

    A new campaign for Wellmark Blue Cross Blue Shield talks directly to consumers in the wake of the forthcoming marketplace shifts, prompted by health … Read the whole story

  • AUTOMOTIVE
    Replacements From Sandy Keep November Strong
    by Karl Greenberg

    The average transaction price for light vehicles in the United States was about $30,832 in November, up $335 (or 1.1%) from the month last … Read the whole story

  • COMMENTARY
    What CMOs Can Learn From The Election
    by Jake Beniflah, Op-Ed Contributor

    Leading CMOs have all sorts of valid demographic, psychographic and behavioral data about their consumers -- yet measuring their ROI as it relates to … Read the whole story

  • COMMENTARY
    Content, Channels, Consumers: How To Manage It All
    by Eric Courville

    The key for marketers is delivering the right message through the right channel to the right people at the right time. Brand stewards need … Read the whole story

  • COMMENTARY
    Agency of the Year: Bronze, Mobile -- PHD
    by Gail Belsky

    To reach the fast-growing audience of smartphone owners, Omnicom's PHD isn't afraid to pump up the noise. For five days in October, Omnicom media … Read the whole story