Marketing Daily
Friday, December 14, 2012
  • Gen Y Fashion: Lacoste's Crocodile Goes High-Tech

    An upbeat video shows teens and 20-somethings cavorting in shirts that can change color with the swipe of a crocodile; that respond to the … Read the whole story

  • Mobile Web Yields Different Ad Expectations

    Of those that are being noticed, very few are making a good impression. According to Tapjoy's study, only 17% of consumers found current in-app … Read the whole story

  • Oreo Goes To Antarctica; Penguins Prep For Close-Ups

    Today, the iconic cookie brand is capping off a year's worth of promotions marking its 100th anniversary on March 6, 2012, with its most … Read the whole story

  • 2012's Top Food Stories ... And Their Impacts

    Most Americans deemed coverage of food products and the companies that make them to be of equal or greater importance than other news stories … Read the whole story

  • Near Entry-Luxury Segment A No-Man's Land?

    GfK's Automotive Intentions and Purchases study finds that both consideration and loyalty are working against entry luxury vehicles as consumers, including affluent ones, are … Read the whole story

  • American Red Cross Tells Emotional Stories

    The American Red Cross is launching a new "storytellers" campaign featuring unscripted stories created and filmed by people actually helped by the charity. The … Read the whole story

  • Shoppers Power Through Holiday Lists

    Clothing is still king, already purchased by 53.1% of shoppers (up from 44.2% last year), while 41.9% have scored toys (up from 36.3%.) More … Read the whole story

  • Leverage Paid, Owned, Earned Media For Social Media Success

    Content plays a major role in delighting a socially engaged consumer base. Strategies that actively integrate paid, earned and owned media offer a powerful … Read the whole story