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CMO Council: Marketing Budgets Rising
- Adweek, Friday, December 14, 2012 8 AM
Per a new CMO Council poll, most marketing dollars will be spent against television next year but marketers say search is a far more effective medium for generating consumer demand. Over a quarter surveyed said TV was best for brand positioning, while 44% said that search was the superior vehicle. They also said they aren't satisfied with their current digital-marketing performance, a sentiment marketers expressed last year.
