Marketing Daily
Tuesday, December 18, 2012
  • JetBlue's Loyalty Lessons: Let Customers Decide

    Working with KULA Causes, JetBlue set up a giving platform just days after the storm passed through New York and New Jersey, which allowed … Read the whole story

  • Ad Spend Up: JCPenney At Least Getting Ads Right

    Nielsen said the best-liked ads and integrations include's spot featuring Ellen Harrington, Subway's placements on "The Office" and JCPenney's Ellen Degeneres ads. In … Read the whole story

  • Jell-O Pudding Spoofs 12/21 Apocalypse

    The ads, from CP+B, show intrepid brand reps braving the jungle to reach a Mayan temple and attempt to save the world by offering … Read the whole story

  • Apple, Android Dominate Mobile Platform Impressions

    "It's a validation of a lot of other trends we're seeing," Taimour Azizuddin, global insights analyst at InMobi, tells "Marketing Daily." "When we look … Read the whole story

  • Ace Metrix Introduces Emotional Sentiment Index

    Analytics leader Ace Metrix is introducing the Emotional Sentiment Index (ESI), a new metric for determining the level of emotional engagement consumers have with … Read the whole story

  • Muscle Comes To Detroit In January

    Chevrolet has also been seeding the Web with a trio of black-and-white videos about the new Corvette. They don't show the car, but rather … Read the whole story

  • How To Successfully Invest In The Brand-Building Experience

    Strong brands are key enablers that will open the door to new categories, markets, and distribution channels -- if marketing leaders account for four … Read the whole story

  • Big Data's Big Deal: And Why It's The Ultimate 'Renewable Resource'

    Like renewable energy's global worth, Big Data -- and the analysis of it -- is every bit as valuable in driving the twenty-first century's … Read the whole story