Top of The News
by Thom Forbes
As politicians fail to get real about fiscal cliff negotiations, consumer fears about the impact of the impasse -- including an imminent 2% hike on taxes deducted from their paychecks … Read the whole story
FOOD
by Karlene Lukovitz
Kraft Foods Group is kicking off 2013 by announcing more than 40 new products. This marks the first comprehensive product launch announcement since Kraft … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Michael Stanton, president and CEO of the Association of Global Automakers (rebranded as Global Automakers) took the podium at last week's meeting of the … Read the whole story
TECHNOLOGY
by Wayne Friedman
DirecTV says its programming fees will rise sharply -- by nearly 10% this year. In that regard, it will be raising prices to consumers … Read the whole story
ELECTRONICS
by Mark Walsh
If you made the switch from print books to e-books this year, you're not alone. The proportion of Americans 16 and older who read … Read the whole story
COMMENTARY
by
There's a stilted, "Twilight Zone"-ish vibe to the opening of this commercial, as if the viewer somehow broke through the time/space continuum to find … Read the whole story
COMMENTARY
by Robert Passikoff, Op-Ed Contributor
As everyone knows, the number 13 holds great symbolism. For marketers and brand managers who want to look beyond the horizon, we have identified … Read the whole story
COMMENTARY
by Kent Valentine
By focusing not on what someone wants to buy, but on who they want to be, we can create a more powerful bond with … Read the whole story