November 20 - 23, 2024
Friday, December 28, 2012
Top of The News
As politicians fail to get real about fiscal cliff negotiations, consumer fears about the impact of the impasse -- including an imminent 2% hike on taxes deducted from their paychecks … Read the whole story
FOODKraft Foods Group is kicking off 2013 by announcing more than 40 new products. This marks the first comprehensive product launch announcement since Kraft … Read the whole story
AUTOMOTIVEMichael Stanton, president and CEO of the Association of Global Automakers (rebranded as Global Automakers) took the podium at last week's meeting of the … Read the whole story
TECHNOLOGYDirecTV says its programming fees will rise sharply -- by nearly 10% this year. In that regard, it will be raising prices to consumers … Read the whole story
ELECTRONICSIf you made the switch from print books to e-books this year, you're not alone. The proportion of Americans 16 and older who read … Read the whole story
- COMMENTARY
There's a stilted, "Twilight Zone"-ish vibe to the opening of this commercial, as if the viewer somehow broke through the time/space continuum to find … Read the whole story
- COMMENTARY
As everyone knows, the number 13 holds great symbolism. For marketers and brand managers who want to look beyond the horizon, we have identified … Read the whole story
- COMMENTARY
By focusing not on what someone wants to buy, but on who they want to be, we can create a more powerful bond with … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG November 17 - 20, 2024
Mar Monte Hotel
Featuring top industry speakers including:
Jason Horowitz - Mattel, Senior Vice President U.S. Marketing | Global Head of Media & Digital
Joey Rath - Ferrara, Global MArketing Director, NERDS Candy
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