Marketing Daily
Friday, December 28, 2012
  • Kraft Launching 40+ New Products

    Kraft Foods Group is kicking off 2013 by announcing more than 40 new products. This marks the first comprehensive product launch announcement since Kraft … Read the whole story

  • Association of Global Automakers Reads The Tea Leaves

    Michael Stanton, president and CEO of the Association of Global Automakers (rebranded as Global Automakers) took the podium at last week's meeting of the … Read the whole story

  • DirecTV Ups Rates, Blames Program Fees

    DirecTV says its programming fees will rise sharply -- by nearly 10% this year. In that regard, it will be raising prices to consumers … Read the whole story

  • 23% Uptick In E-Book Readers

    If you made the switch from print books to e-books this year, you're not alone. The proportion of Americans 16 and older who read … Read the whole story

  • Ad Turkey: 2012's Most WTF Spot

    There's a stilted, "Twilight Zone"-ish vibe to the opening of this commercial, as if the viewer somehow broke through the time/space continuum to find … Read the whole story

  • Lucky Thirteen: Trends For 2013

    As everyone knows, the number 13 holds great symbolism. For marketers and brand managers who want to look beyond the horizon, we have identified … Read the whole story

  • 'Consumer' Is A Four-Letter Word

    By focusing not on what someone wants to buy, but on who they want to be, we can create a more powerful bond with … Read the whole story