Top of The News
by Thom Forbes
Edward S. Lampert, the chairman of Sears Holdings and founder and head of its majority shareholder, ESL Investments, took on the additional role of CEO of the retailer yesterday. Read the whole story
RESEARCH
by Sarah Mahoney
While few marketers would argue that happy customers are the meat-and-potatoes of brand love, a new report from Forrester says that many companies are … Read the whole story
SPORTS
by Karl Greenberg
Sponsorships are on the rise this year, according to GroupM sports sponsorship consulting and research firm IEG. The firm sees a 5.5% increase in … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Starbucks has launched a new cross-channel sampling and sharing campaign to accelerate growth of its Blonde Roast offerings, introduced a year ago in its … Read the whole story
ELECTRONICS
by Aaron Baar
"It's part of the broader fragmentation of media," Bradford Williams, president of Weber Shandwick's North American Technology Practice, says. "User-generated content has shifted the … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Farmers Insurance is shifting its creative strategy from less silly to helping consumers avoid problems in the first place. Each spot in the campaign … Read the whole story
PACKAGED GOODS
by Karl Greenberg
A new campaign that focuses on digital elements is an effort to build on the brand's straight-ahead approach to the product, which launched as … Read the whole story
COMMENTARY
by Barry Klein
Those who would take the responsibility for child discipline from parents think they are performing noble acts. They would force the replacement of menu … Read the whole story
COMMENTARY
by Jill Puleri
Graduating from college is taking on a new meaning as many of today's grads are going back to their parents' home. This boomerang of … Read the whole story