Top of The News
by Thom Forbes
A string of glitches to various systems in Boeing's new 787 Dreamliner seems to be adding up to a nettling public relations problem for the manufacturer. But its executives -- … Read the whole story
FOOD
by Karlene Lukovitz
Wonderful Pistachios originally planned to run two different, 15-second ads, but changed its strategy because the Psy creative, directed by Grammy Award-winning director Mathew … Read the whole story
RESEARCH
by Karlene Lukovitz
Warc has reduced its projections for 2013 global advertising spending since its last forecast, released in August. The marketing intelligence service now projects that … Read the whole story
RETAIL
by Sarah Mahoney
The Minneapolis-based retailer, which began testing price-matching against specific competitors over the holidays, says the now-year-round program will make it easier for shoppers to … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Tim Chaney, director of marketing and communications for Irvine, Calif.-based Kia Motors America, tells Marketing Daily that sponsorship of the facility, which is downtown … Read the whole story
FOOD
by Karlene Lukovitz
Two of the user-generated videos will air as ads during the Super Bowl XLVII on Feb. 3: one chosen by public votes cast between … Read the whole story
TOURISM
by Aaron Baar
Complementing the state's national "In a word: Arizona" tourism effort, the campaign is targeted at travelers in Chicago, Denver and Minneapolis, which are a … Read the whole story
AUTOMOTIVE
by Karl Greenberg
At least eight automakers are at the Las Vegas show, touting partnerships around entertainment, content, navigation, and autonomous-driving for platforms like Sync (Ford), UConnect … Read the whole story
COMMENTARY
by Jon Sanderson
In today's business, the customer matters more than anything. With customer loyalty up for grabs, how can companies capitalize? Listen to your customers, value … Read the whole story