Top of The News
by Thom Forbes
There's something different in the air. Just how special seems to be a matter of hardy debate. American Airlines, whilst in bankruptcy and reportedly in discussions with US Airways about … Read the whole story
RESEARCH
by Aaron Baar
"Marketers know that [mobile] is evolving from a consumer standpoint, and they need to be there. But they don't feel as comfortable as they … Read the whole story
BEVERAGES
by Karlene Lukovitz
The two-minute ad began airing Monday evening on U.S. cable news networks. A second, 30-second ad in the campaign, called "Be OK," which shows … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
New TV spots from Ameriprise Financial breaking Sunday will once again feature Tommy Lee Jones. The actor last appeared in the company's campaign which … Read the whole story
RETAIL
by Sarah Mahoney
Jeff Fromm, EVP at Barkley, an ad agency in Kansas City, Mo., and author of the forthcoming "Marketing to Millennials," weighs in on what … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Keith St. Clair, director of Infiniti global marketing, tells Marketing Daily that the change is important now that the luxury division of Nissan Motor … Read the whole story
COMMENTARY
by
What a week for semi-confessionals, bizarre attempts at damage control, and angry stabs at absolution. Actually, I'm not referring to Coca-Cola's decision to address … Read the whole story
COMMENTARY
by Kent Valentine
Nike knows that somewhere deep inside, some of us would love to be the guy who runs through the ice to conquer the cold. … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
The North American International Auto Show is like an aquarium full of tropical fish. It has that same endlessly fascinating, scintillating play of motion … Read the whole story