Top of The News
by Thom Forbes
The biggest lesson gleaned from Subway's foot-long fiasco last week is obvious: It doesn't take much to kick off a social-media stampede followed by a mainstream media steamrolling. The question … Read the whole story

AUTOMOTIVE
by Karl Greenberg
In the teaser, the car blows into New Orleans, blasting open the door of a French Quarter bistro, making peoples' jaws -- and at … Read the whole story

RETAIL
by Sarah Mahoney
A new report from Forrester shows that while some brands brushed up on their people skills in 2012, most didn't. So while Marshalls, Courtyard … Read the whole story

BEVERAGES
by Aaron Baar
Isopure, a sports drink that has become a part of many professional and amateur athletes' workout regimens, eschews the celebrity endorsements characteristic of so … Read the whole story

BEVERAGES
by Tanya Gazdik
Consolidation among the major beer brewers combined with the economic downturn may present new challenges for local brewers, according to a report from Rabobank. … Read the whole story

FOOD
by Karlene Lukovitz
Progressive, health and wellness-minded consumers are increasingly concerned about research linking excessive consumption of added sugars and fructose to systemic inflammation and long-term risks … Read the whole story

AUTOMOTIVE
by Karl Greenberg
Once registered, a giftee has the option of connecting to Facebook and Twitter to get the word out and to thank people who donated. … Read the whole story

SPORTS
by Carrie Cummings
Tim Calkins, clinical professor of marketing at The Kellogg School of Management at Northwestern, and co-author of the annual Kellogg School Super Bowl Advertising … Read the whole story

PETS
by Tanya Gazdik
Fresh Step is kicking off the new year by leveraging the Internet to help cats in need and raise funds for the ASPCA with … Read the whole story

RESEARCH
by Karl Greenberg
Exploiting social media to get companies, rather than government, is more likely to result in change for the good. A new study from Havas … Read the whole story
by Steve McClellan
Calling it the largest-scale adaptation of facial coding technology in the industry, Millward said two of its largest clients -- Unilever and The Coca-Cola … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Lance Armstrong appeared on the Oprah Winfrey Network to explain 20 years of cheating, lying and cruel personal destruction of his truthful critics. Although … Read the whole story
COMMENTARY
by Glen Hartman
As we enter 2013 and technologies and communications channels continue to evolve, it is imperative that brands embrace the new demands of today's empowered … Read the whole story