These new promotions follow on the campaign's now-closed social/UGC competition, in which consumers submitted 15-second videos that included someone saying "hut" through the pizza … Read the whole story

"Marketers are realizing [over-the-top communication service] isn't going away, and they're very aware that OTT is going to change the face of their industry," … Read the whole story

Grammy award-winner Miranda Lambert is teaming with Pedigree to launch a search for the next communities to benefit from an initiative that supplies participating … Read the whole story

Diet Coke's social channels, including Facebook (nearly 2 million "likes"), Twitter (about 240,000 followers) and Instagram, will serve as a "backstage pass," providing access … Read the whole story

Ty van Hooydonk, director of communications for the Motorcycle Industry Council, says the demand is there. "It does present a value: you can save … Read the whole story

Chalk it up to one of those industry incongruities: While newspapers have lost something like 30% of readers in the last 20 years, the … Read the whole story

Toyota, which was in the tank in 2010 from recalls and other issues, did the best last year in reputation recovery. Chrysler saw a … Read the whole story

            How far will this man go to save his favorite shirt? Let the guessing begin in today's Super … Read the whole story