Marketing Daily
Monday, February 11, 2013
  • Honda Tunes In Grammys With Social Gaming Program

    Honda got into, and around, Sunday's Grammy Awards on CBS to spotlight the new Honda Civic. In addition to traditional advertising during the awards … Read the whole story

  • No Saturday Mail Means Marketers Must Adjust

    "Anytime there's confusion in the business customer ranks, it can have an effect on mail volume," Jerry Cerasale, senior vice president of government affairs … Read the whole story

  • Eclectic Music Stars Perform For Miracle Whip

    In the video -- a takeoff on music-industry concert benefits ("We Are the World," Band Aid, etc.) -- the singers/musicians join together to deliver … Read the whole story

  • Delta, Starwood Link Rewards Programs

    Delta Air Lines and Starwood Hotels and Resorts Worldwide are linking their loyalty initiatives in Crossover Rewards program. Beginning March 1, travelers enrolled in … Read the whole story

  • Super Bowl Spots Score Big Repeat Views Online

    Nearly one-third of viewers to the Super Bowl were so taken with commercials during the game that they watched at least one of the … Read the whole story

  • The Miracle Machine That Keeps A Dying Magazine Alive

    'Smithsonian' is a good magazine. The ads are kind of fascinating too. But for a back page, the issue is financed wholly by direct-response … Read the whole story

  • It's Ram, Darn It -- Not Dodge Ram

    Truck owners are probably as passionate and loyal to their truck's maker as they are to their own. You think it's hard for an … Read the whole story

  • Marketing's Push-Pull Problem

    Many marketers have a "push-pull" problem: They spend a lot of time devising ways to pull in customers -- identifying the right buyer segments, … Read the whole story