Top of The News
by Thom Forbes
New York City Mayor Michael Bloomberg has not only wielded a big stick but also walked with a swagger in pushing through "we-know-what's-good-for-you" initiatives that have roused the ire of … Read the whole story
FOOD
by Karlene Lukovitz
From now until May 4, consumers can vote each day for their favorite finalist flavor on the Lay's Facebook page, via Twitter using the … Read the whole story
ELECTRONICS
by Aaron Baar
"You can either look at is as a negative, or it's an opportunity," Larry Freed, CEO of ForeSee, tells Marketing Daily. "The opportunity is … Read the whole story
HEALTH AND BEAUTY AIDS
by Tanya Gazdik
Trojan is marking Condom Awareness Week with an innovative promotion. The company is using game show-style taxi trips in New York City and a … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Once finished, they handed their footage to documentarian Doug Pray, who grabbed the best stuff from each and made a series of three-minute films … Read the whole story
RETAIL
by Sarah Mahoney
Of the more than 150,000 new toys debuting at this week's Toy Fair, industry trendspotters say they are seeing plenty of retro inspiration, as … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Pizza Hut is offering a Valentine's Day solution for procrastinators. Between Feb. 11 and 13, those who tweet @PizzaHut using the hashtag #LastMinuteLovers with … Read the whole story
COMMENTARY
by Nanda Sibol
The goal of business and marketing is to close the sale, and today we're doing that by optimizing the "right" offer and removing any … Read the whole story
COMMENTARY
by Michael Komasinski
The complexity of the shopper journey tests our ability to measure and analyze exactly what's working. Shopper marketing is about removing obstacles to purchase. … Read the whole story