Marketing Daily
Tuesday, February 12, 2013
  • Lay's Announces Crowdsourced Flavor Finalists

    From now until May 4, consumers can vote each day for their favorite finalist flavor on the Lay's Facebook page, via Twitter using the … Read the whole story

  • Showrooming More Opportunity Than Threat

    "You can either look at is as a negative, or it's an opportunity," Larry Freed, CEO of ForeSee, tells Marketing Daily. "The opportunity is … Read the whole story

  • Trojan Takes A New Spin On Sex Ed

    Trojan is marking Condom Awareness Week with an innovative promotion. The company is using game show-style taxi trips in New York City and a … Read the whole story

  • Scion Puts Spotlight On Young Entrepreneurs

    Once finished, they handed their footage to documentarian Doug Pray, who grabbed the best stuff from each and made a series of three-minute films … Read the whole story

  • Toys Go Retro, Virtual, And Construction Crazy

    Of the more than 150,000 new toys debuting at this week's Toy Fair, industry trendspotters say they are seeing plenty of retro inspiration, as … Read the whole story

  • Pizza Hut: Tweet For Last-Minute V-Day Gifts

    Pizza Hut is offering a Valentine's Day solution for procrastinators. Between Feb. 11 and 13, those who tweet @PizzaHut using the hashtag #LastMinuteLovers with … Read the whole story

  • Right Place, Right Price, Right Time

    The goal of business and marketing is to close the sale, and today we're doing that by optimizing the "right" offer and removing any … Read the whole story

  • 10 Tips For Powerful Shopper Marketing

    The complexity of the shopper journey tests our ability to measure and analyze exactly what's working. Shopper marketing is about removing obstacles to purchase. … Read the whole story