Marketing Daily
Tuesday, February 12, 2013

Top of The News

Mayor Bloomberg's Cause Du Jour: Salt Reduction
by Thom Forbes

New York City Mayor Michael Bloomberg has not only wielded a big stick but also walked with a swagger in pushing through "we-know-what's-good-for-you" initiatives that have roused the ire of … Read the whole story

  • FOOD
    Lay's Announces Crowdsourced Flavor Finalists
    by Karlene Lukovitz

    From now until May 4, consumers can vote each day for their favorite finalist flavor on the Lay's Facebook page, via Twitter using the … Read the whole story

  • ELECTRONICS
    Showrooming More Opportunity Than Threat
    by Aaron Baar

    "You can either look at is as a negative, or it's an opportunity," Larry Freed, CEO of ForeSee, tells Marketing Daily. "The opportunity is … Read the whole story

  • HEALTH AND BEAUTY AIDS
    Trojan Takes A New Spin On Sex Ed
    by Tanya Gazdik

    Trojan is marking Condom Awareness Week with an innovative promotion. The company is using game show-style taxi trips in New York City and a … Read the whole story

  • AUTOMOTIVE
    Scion Puts Spotlight On Young Entrepreneurs
    by Karl Greenberg

    Once finished, they handed their footage to documentarian Doug Pray, who grabbed the best stuff from each and made a series of three-minute films … Read the whole story

  • RETAIL
    Toys Go Retro, Virtual, And Construction Crazy
    by Sarah Mahoney

    Of the more than 150,000 new toys debuting at this week's Toy Fair, industry trendspotters say they are seeing plenty of retro inspiration, as … Read the whole story

  • RESTAURANTS
    Pizza Hut: Tweet For Last-Minute V-Day Gifts
    by Karlene Lukovitz

    Pizza Hut is offering a Valentine's Day solution for procrastinators. Between Feb. 11 and 13, those who tweet @PizzaHut using the hashtag #LastMinuteLovers with … Read the whole story

  • COMMENTARY
    Right Place, Right Price, Right Time
    by Nanda Sibol

    The goal of business and marketing is to close the sale, and today we're doing that by optimizing the "right" offer and removing any … Read the whole story

  • COMMENTARY
    10 Tips For Powerful Shopper Marketing
    by Michael Komasinski

    The complexity of the shopper journey tests our ability to measure and analyze exactly what's working. Shopper marketing is about removing obstacles to purchase. … Read the whole story