Marketing Daily
Thursday, February 14, 2013
  • Did Poland Spring Blow Its Big Close-Up?

    As of late afternoon on Wednesday, the brand's only mention on social media came around noon EST, when it posted, on its Facebook page, … Read the whole story

  • Online Sales Cannibalizing Retail? Nope, Says PwC

    Despite the continued strength of e-commerce and the constant lamentations from retailers about showrooming and online cannibalization, new data from consultants PwC shows that … Read the whole story

  • Pet Owners Love Valentine's Day

    Pet owners are more likely to celebrate Valentine's Day, according to Exponential Interactive. Their data showed that: people buying pet food and supplies (for … Read the whole story

  • Toyota Tops In Vehicle Dependability ... Again

    Toyota is a big-time leader in the 24th annual J.D. Power & Associates Vehicle Dependability study, which measures problems experienced during the past 12 … Read the whole story

  • Survey: For Retailers, Mobile Has Really Arrived

    BDO, which regularly measures the mood of retail executives, says that mobile strategies are finally toddling out of their infancy, and that 60% of … Read the whole story

  • NBA, AmEx Roll Out Live Online For All-Stars

    To get discounts on apparel, American Express cardmembers have to sync their cards with their Facebook, Foursquare or Twitter account. The company says doing … Read the whole story

  • CSPI Petitions FDA: Limit Added Sugar In Beverages

    The petition is based on the FDA's classification of high fructose corn syrup (HFCS), sucrose and other sugars as "generally recognized as safe" (GRAS) … Read the whole story

  • Coke To Air Open-Sourced V-Day Ad On 'American Idol'

    "This work redefines the benchmark of open-sourced excellence," said Jonathan Mildenhall, Coke's VP of global advertising strategy and content excellence, adding that "American Idol" … Read the whole story

  • The Lunge That Refreshes

    It was the lunge seen round the world: Senator Marco Rubio got cottonmouth during his live, televised response to President Obama's State of the … Read the whole story

  • CMOs And COOs: Finally, A Love Story

    Romance might be in the air for some today, but it's a safe bet that most chief marketing officers and chief operating officers are … Read the whole story

  • Marketers - Time To Talk Love, Not War

    Brand stewards have long employed a litany of military terms -- Strategy, Campaign, Target, Launch -- to discuss marketing efforts. Thinking and speaking as … Read the whole story