Marketing Daily
Tuesday, February 26, 2013
  • Hooters Launches New Branding Campaign

    The new, integrated brand advertising campaign, from new AOR Skiver Advertising, is themed "Step Into Awesome." It seeks to showcase recent innovations such as ... Read the whole story

  • Shoppers Still Get Dealership Jitters

    Over 90% of car shoppers go online to winnow their choices -- but often the make-or-break, even if they are sure of what they ... Read the whole story

  • Sony Bets Big On Xperia

    The company took the opportunity of the Mobile World Congress in Barcelona on Monday to restate its commitment to mobile as part of the ... Read the whole story

  • February Looking Good For Vehicle Sales

    Auto observers see February coming in strong for sales, as a general recovery continues apace, and sustained pent-up demand drives consideration. J.D. Power & ... Read the whole story

  • Sheba Cat Food Embraces Sustainability

    Mars Petcare brand Sheba Entrees for Cats is making sustainability a priority by launching responsibly sourced fish products. The commitment follows recommendations from the ... Read the whole story

  • E-Commerce Satisfaction Rises; Amazon Losing Edge

    "E-commerce is maturing, and even the smaller companies are improving, keeping up with or sometimes surpassing larger, more established companies," says ACSI founder Claes ... Read the whole story

  • The Legal Implications Of Sponsorship

    This year, Liberty Mutual became an official sponsor of the 2014 and 2016 U.S. Olympic and Paralympic Teams. As the stage becomes bigger and ... Read the whole story