Marketing Daily
Tuesday, February 26, 2013
  • Hooters Launches New Branding Campaign

    The new, integrated brand advertising campaign, from new AOR Skiver Advertising, is themed "Step Into Awesome." It seeks to showcase recent innovations such as … Read the whole story

  • Shoppers Still Get Dealership Jitters

    Over 90% of car shoppers go online to winnow their choices -- but often the make-or-break, even if they are sure of what they … Read the whole story

  • Sony Bets Big On Xperia

    The company took the opportunity of the Mobile World Congress in Barcelona on Monday to restate its commitment to mobile as part of the … Read the whole story

  • February Looking Good For Vehicle Sales

    Auto observers see February coming in strong for sales, as a general recovery continues apace, and sustained pent-up demand drives consideration. J.D. Power & … Read the whole story

  • Sheba Cat Food Embraces Sustainability

    Mars Petcare brand Sheba Entrees for Cats is making sustainability a priority by launching responsibly sourced fish products. The commitment follows recommendations from the … Read the whole story

  • E-Commerce Satisfaction Rises; Amazon Losing Edge

    "E-commerce is maturing, and even the smaller companies are improving, keeping up with or sometimes surpassing larger, more established companies," says ACSI founder Claes … Read the whole story

  • The Legal Implications Of Sponsorship

    This year, Liberty Mutual became an official sponsor of the 2014 and 2016 U.S. Olympic and Paralympic Teams. As the stage becomes bigger and … Read the whole story