Marketing Daily
Monday, March 4, 2013
  • When It Comes To Mobile, We're All Teenagers

    According to McCann Truth Central, an "intelligence unit" of advertising network McCann Worldgroup, we're all only adolescents when it comes to mobile technology, starting ... Read the whole story

  • Heineken Goes Mobile For UEFA Champions

    Belen Pamukoff, Heineken brand director, said the company has activated with digital elements in the past. "Globally, we have rolled out the Star Player ... Read the whole story

  • H&R Block Debuts Teen-Focused Personal Finance Effort

    H&R Block and DoSomething.org are targeting teens with a financial literacy campaign Inspired by studies that show increased engagement and retention in lessons that ... Read the whole story

  • Study: Men's Mags May Be Bad For Men

    The researchers, led by a Ph.D. candidate from the University of Manitoba, tracked advertising in eight magazines with a primarily male audience, scoring each ... Read the whole story

  • Taco Bell Eyes UGC-Based SXSW 'Rockumentary'

    In the latest expansion of its "Feed the Beat" program, Taco Bell has partnered with Twitter to offer fans the opportunity to have their ... Read the whole story

  • February Snow Can't Slow Vehicle Sales

    General Motors, Chrysler and Ford got a ride from cars, but also larger SUVs and trucks as gasoline prices have dropped a bit. And ... Read the whole story

  • Bypass The Media Filter? Easy. Bypass The Social Media Metafilter? Not So Much.

    No matter how righteous your argument -- or no matter how efficacious your brand -- success in the Relationship Era does not accrue to ... Read the whole story

  • After Party: Here's Who The Oscar Really Went To...

    Forget the nominees and the winners. The movies that benefitted most from the Academy Awards telecast and surrounding social media buzz are the ones ... Read the whole story