Marketing Daily
Wednesday, March 6, 2013
  • Survey: Why Women Love Nordstrom

    The survey, from Market Force Information, found that the Seattle-based Nordstrom topped the competition in six of the eight measured attributes, including customer service, … Read the whole story

  • Kilbeggan Irish Whiskey In First U.S. Marketing Push

    Now, the St. Patrick's Day "main event" is here. Starting in mid-February, Kilbeggan began an integrated campaign that includes videos, social media, digital advertising, … Read the whole story

  • Subaru Funds Pet Safety Restraint Testing

    Subaru of America Inc. is partnering with the Center for Pet Safety to fund testing of car safety restraints for pets. Currently, there are … Read the whole story

  • Geneva: Mix Of Premium, Pedestrian In Tough Market

    Geneva is a smaller show, in a more congenial venue on Lake Geneva, in a city that is all about high-end niche products -- … Read the whole story

  • Technology, Elections Boost OOH Spending

    The top growth category for last year was government and political organizations, which accounted for 30% of the overall growth last year, although sectors … Read the whole story

  • Higher Transaction Prices, Lower Incentives In Feb.

    Jesse Toprak, head of industry analysis at TrueCar, says: "We saw a trend since the recession where consumers are buying increasingly expensive trim levels … Read the whole story

  • 'Going Rogue' Again? Keeping Client Communications In Check

    Despite living in an age of instant communication, some maverick-prone clients fail to keep their PR agencies abreast of what they are planning to … Read the whole story

  • PR Watch - Here Comes Pageview Journalism

    In a world where citizen journalism is steadily gaining influence, tech writer Tom Foremski, who coined the term, believes pageview journalism will become the … Read the whole story