Marketing Daily
Wednesday, March 6, 2013
  • Survey: Why Women Love Nordstrom

    The survey, from Market Force Information, found that the Seattle-based Nordstrom topped the competition in six of the eight measured attributes, including customer service, ... Read the whole story

  • Kilbeggan Irish Whiskey In First U.S. Marketing Push

    Now, the St. Patrick's Day "main event" is here. Starting in mid-February, Kilbeggan began an integrated campaign that includes videos, social media, digital advertising, ... Read the whole story

  • Subaru Funds Pet Safety Restraint Testing

    Subaru of America Inc. is partnering with the Center for Pet Safety to fund testing of car safety restraints for pets. Currently, there are ... Read the whole story

  • Geneva: Mix Of Premium, Pedestrian In Tough Market

    Geneva is a smaller show, in a more congenial venue on Lake Geneva, in a city that is all about high-end niche products -- ... Read the whole story

  • Technology, Elections Boost OOH Spending

    The top growth category for last year was government and political organizations, which accounted for 30% of the overall growth last year, although sectors ... Read the whole story

  • Higher Transaction Prices, Lower Incentives In Feb.

    Jesse Toprak, head of industry analysis at TrueCar, says: "We saw a trend since the recession where consumers are buying increasingly expensive trim levels ... Read the whole story

  • 'Going Rogue' Again? Keeping Client Communications In Check

    Despite living in an age of instant communication, some maverick-prone clients fail to keep their PR agencies abreast of what they are planning to ... Read the whole story

  • PR Watch - Here Comes Pageview Journalism

    In a world where citizen journalism is steadily gaining influence, tech writer Tom Foremski, who coined the term, believes pageview journalism will become the ... Read the whole story