June 3 - 6, 2024
Friday, March 8, 2013
Top of The News
The face of Facebook, Mark Zuckerberg, says the design changes he previewed yesterday at a press event in Menlo Park, Calif., are all about giving consumers greater control over a … Read the whole story
RESEARCH"Mobile is a different animal than the traditional, PC-based Web," Dan Kimball, chief marketing officer for Kontagent, tells Marketing Daily. "It's a whole new … Read the whole story
AUTOMOTIVEJust to be clear, this is not "SS" the sub-brand, which is how you remember it if you were, say, 21 when "The Cars" … Read the whole story
PETSMars Petcare's Sheba cat food brand is launching an integrated marketing campaign featuring actress Eva Longoria. The effort, which includes an online contest, has … Read the whole story
FOODIn the "Pin a Meal, Give a Meal" campaign, each time a meal or recipe from Land O' Lakes' collection (also accessible on its … Read the whole story
RESEARCH"The trend indicates consumers are reinvesting in beauty, and that frugal fatigue has taken hold within the beauty realm," Karen Grant, NPD's vice president … Read the whole story
AUTOMOTIVEThe automaker says the tournament, now at the Aviara Golf Club in Carlsbad, Calif., gives the winner a check for $255,000 (part of the … Read the whole story
BEVERAGESThe 30-second TV spot, which will air in Minneapolis (Caribou's headquarters city and its largest market), shows people enjoying pleasurable, mostly outdoor moments as … Read the whole story
- COMMENTARY
It's Women's History Month, bitches! I kid -- but so far the first week of March seems to have been less a celebration of … Read the whole story
- COMMENTARY
More and more, shoppers expect an increased level of service and experience. Although we're still years away from omni-channel becoming a reality for many … Read the whole story
- COMMENTARY
In today's world of changing business models, mass entrepreneurs, and a growing "maker economy," we find a hotbed of innovation ecosystems. Where once companies … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Courtney Redford - Bridges Consumer Healthcare, Digital Marketing Manager
Robyn DeFina - Sweet Loren’s, SVP of Marketing
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