Marketing Daily
Friday, March 8, 2013
  • Many Marketers Lacking Mobile Strategy

    "Mobile is a different animal than the traditional, PC-based Web," Dan Kimball, chief marketing officer for Kontagent, tells Marketing Daily. "It's a whole new ... Read the whole story

  • General Motors To Shiver New York Timbers With SS

    Just to be clear, this is not "SS" the sub-brand, which is how you remember it if you were, say, 21 when "The Cars" ... Read the whole story

  • Sheba Campaign Features Eva Longoria

    Mars Petcare's Sheba cat food brand is launching an integrated marketing campaign featuring actress Eva Longoria. The effort, which includes an online contest, has ... Read the whole story

  • Land O' Lakes Pinterest Promo Helps Fight Hunger

    In the "Pin a Meal, Give a Meal" campaign, each time a meal or recipe from Land O' Lakes' collection (also accessible on its ... Read the whole story

  • NPD: Consumers Splurging On High-End Beauty

    "The trend indicates consumers are reinvesting in beauty, and that frugal fatigue has taken hold within the beauty realm," Karen Grant, NPD's vice president ... Read the whole story

  • Cadenza, Kia's Moonshot, Hits The Golf Course

    The automaker says the tournament, now at the Aviara Golf Club in Carlsbad, Calif., gives the winner a check for $255,000 (part of the ... Read the whole story

  • Caribou Launches TV Spot, 3D Billboard, More

    The 30-second TV spot, which will air in Minneapolis (Caribou's headquarters city and its largest market), shows people enjoying pleasurable, mostly outdoor moments as ... Read the whole story

  • Is Martha Stewart Living?

    It's Women's History Month, bitches! I kid -- but so far the first week of March seems to have been less a celebration of ... Read the whole story

  • 5 Steps for Omni-Channel Readiness

    More and more, shoppers expect an increased level of service and experience. Although we're still years away from omni-channel becoming a reality for many ... Read the whole story

  • Innovation Ecosystems

    In today's world of changing business models, mass entrepreneurs, and a growing "maker economy," we find a hotbed of innovation ecosystems. Where once companies ... Read the whole story