Top of The News
by Thom Forbes
Whole Foods announced Friday that it would require products sold in all of its stores in North America to divulge on their labels if they contain genetically modified organisms [GMOs] … Read the whole story
PACKAGED GOODS
by Karl Greenberg
Unilever's Suave division is touting its high-end Suave Professionals line and its new Moroccan Oil Infusion products via a partnership with DailyCandy.com and NBC's … Read the whole story
BEVERAGES
by Karlene Lukovitz
No one welcomes losing an hour of sleep when the clock "springs forward," but Campbell Soup Company is turning that into a marketing opportunity … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The EXPO 1: New York project also involves a geodesic "VW Dome 2" to be built in Rockaway Beach, N.Y., supported by an RFP … Read the whole story
RETAIL
by Sarah Mahoney
Cynics will doubtless find irony in the move. In 2011, several months after the U.S. Supreme Court blocked a 1.5 million-member class-action suit -- … Read the whole story
TOURISM
by Tanya Gazdik
Brand USA, the tourism marketing body for the USA, will launch its international travel and tourism campaign in Germany this fall. The campaign -- … Read the whole story
by Aaron Baar
Realtor.com looks to appeal to the emotional side of consumers' real estate purchases in a new digital campaign. Using the tagline, "Find it first," … Read the whole story
BEVERAGES
by Karlene Lukovitz
Patrn reports that the contest was inspired by the fact that its bottles are frequently repurposed into visual arts and functional objects. This is … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Purpose is not a campaign or a gimmick or PR window dressing. It is not positioning. It does not aim to be differentiating. Purposefulness … Read the whole story
COMMENTARY
by Gian LaVecchia
A combination of the screen size necessity with touch technology features and the increase in time spent on mobile devices has led to an … Read the whole story