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In what the New York Times characterizes as "an unusually critical opinion" and the Wall Street Journal calls "a stinging blow," a New York Supreme Court judge found yesterday that … Read the whole story
FOODFor the first time in a decade, Just Born is using TV to advertise its Peeps, those fluorescent-yellow marshmallow critters that are a staple … Read the whole story
AUTOMOTIVEIn addition to a season-long, on-air brand integration with the show, there will be digital activations that include sponsored challenges for the show's contestants … Read the whole story
HEALTHGrammy Award-winning artist and HIV advocate Alicia Keys has teamed up with Greater Than AIDS and the Kaiser Family Foundation to launch a public … Read the whole story
BEVERAGESWAT-AAH!, a functional water brand for kids created by a New York City mom to make drinking water "cool" to kids and teens, is … Read the whole story
TECHNOLOGYIn a new effort, the company touts its network, hosting and cloud capabilities as a way of offering peace of mind to businesses of … Read the whole story
BEVERAGESTecate will sponsor performances by Latin techno-pop group Moenia, Mexican metal rock phenom Moderatto, and the Miss Tecate Light Toyota Grand Prix of Long … Read the whole story
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Mobile analytics, as part of a well-thought-out mobile marketing strategy, can help companies gain actionable business intelligence and use data intelligently to craft messages … Read the whole story
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When consumers assign a location to their public social activity, by checking in on an app or adding a location to their social media … Read the whole story
