Marketing Daily
Tuesday, March 12, 2013
  • In New TV Spots, Just Born Pushes 'Peepsonality'

    For the first time in a decade, Just Born is using TV to advertise its Peeps, those fluorescent-yellow marshmallow critters that are a staple … Read the whole story

  • Kia Partners With Univision For Reality Show

    In addition to a season-long, on-air brand integration with the show, there will be digital activations that include sponsored challenges for the show's contestants … Read the whole story

  • Alicia Keys Enlisted For AIDS Campaign

    Grammy Award-winning artist and HIV advocate Alicia Keys has teamed up with Greater Than AIDS and the Kaiser Family Foundation to launch a public … Read the whole story

  • WAT-AAH! Partners With OMG Girlz

    WAT-AAH!, a functional water brand for kids created by a New York City mom to make drinking water "cool" to kids and teens, is … Read the whole story

  • CenturyLink Offers Business Serenity

    In a new effort, the company touts its network, hosting and cloud capabilities as a way of offering peace of mind to businesses of … Read the whole story

  • Tecate Goes Younger, Bicultural For U.S.

    Tecate will sponsor performances by Latin techno-pop group Moenia, Mexican metal rock phenom Moderatto, and the Miss Tecate Light Toyota Grand Prix of Long … Read the whole story

  • A One-Two Punch For Greater User Engagement

    Mobile analytics, as part of a well-thought-out mobile marketing strategy, can help companies gain actionable business intelligence and use data intelligently to craft messages … Read the whole story

  • Five Location-Based Social Ad Strategies For Brands

    When consumers assign a location to their public social activity, by checking in on an app or adding a location to their social media … Read the whole story