If there were any doubts that Samsung has taken a bite out of Apple's cachet as the digital pocket device of the moment, the manufactured hoopla, random speculation, unabashed wishes … Read the whole story
A Pepsi video featuring NASCAR racer Jeff Gordon in disguise taking out a hapless car salesman and his Chevy Camaro for a test drive … Read the whole story
The new campaign's goal is reaching consumers who enjoy the fast-casual Mexican category but haven't yet tried Moe's, with messaging emphasizing its customizable menu … Read the whole story
Chris Perry, Chevrolet's VP marketing, said that in addition to serving the connected consumer, the platform will be a digital sounding board for future … Read the whole story
When it comes to setting up the best digital structures for their businesses, marketers should just give up on finding the ideal solution. A … Read the whole story
The Minneapolis-based retailer -- long a master at using limited-run partnerships with designers to boost its fashion cred -- says it is pairing up … Read the whole story
"The biggest thing we wanted to do was create relevance with college students. How do we find a way to make the idea of … Read the whole story
Adidas is very busy this year, having recently launched Impact Camo collection of sports gear; just-launched Crazyquick footwear; and the SpringBlade coming in August. … Read the whole story
By giving marketers a new way to bridge the physical and digital gap, NFC technology offers unprecedented opportunities to convey a tech-savvy image while … Read the whole story
High click-throughs, increased customer lifetime value and improved time spent on-site all lead to more loyal customers who have a unified, personal relationship with … Read the whole story