Marketing Daily
Wednesday, March 13, 2013
  • Pepsi Max, Jeff Gordon Video Goes Viral

    A Pepsi video featuring NASCAR racer Jeff Gordon in disguise taking out a hapless car salesman and his Chevy Camaro for a test drive ... Read the whole story

  • Moe's Southwest Grill In Two Campaign Firsts

    The new campaign's goal is reaching consumers who enjoy the fast-casual Mexican category but haven't yet tried Moe's, with messaging emphasizing its customizable menu ... Read the whole story

  • Chevrolet To Accelerate Dealer Telematics Training

    Chris Perry, Chevrolet's VP marketing, said that in addition to serving the connected consumer, the platform will be a digital sounding board for future ... Read the whole story

  • Should CMOs Own Digital Strategy? Maybe Not

    When it comes to setting up the best digital structures for their businesses, marketers should just give up on finding the ideal solution. A ... Read the whole story

  • In Latest Partnership, Target Takes On Hunger Chic

    The Minneapolis-based retailer -- long a master at using limited-run partnerships with designers to boost its fashion cred -- says it is pairing up ... Read the whole story

  • Microsoft Makes College Collaboration Easy

    "The biggest thing we wanted to do was create relevance with college students. How do we find a way to make the idea of ... Read the whole story

  • Boost Goes Running: Q&A With Adidas' David Baxter

    Adidas is very busy this year, having recently launched Impact Camo collection of sports gear; just-launched Crazyquick footwear; and the SpringBlade coming in August. ... Read the whole story

  • NFC Poised To Accelerate Direct Marketing

    By giving marketers a new way to bridge the physical and digital gap, NFC technology offers unprecedented opportunities to convey a tech-savvy image while ... Read the whole story

  • Debunking Marketing Myths With Smart Data

    High click-throughs, increased customer lifetime value and improved time spent on-site all lead to more loyal customers who have a unified, personal relationship with ... Read the whole story