Marketing Daily
Tuesday, March 19, 2013
  • As Obesity Booms, So Does Weight Loss Business

    The firm cites Simmons panel data from Experian Marketing Services: almost 39% of all U.S. adults, representing 87.8 million consumers, currently are watching their ... Read the whole story

  • New Organic Valley Campaign Features First TV Spot

    The TV spot, dubbed "Mud Pie," shows the young daughter of an Organic Valley farm family participating in the cooperative's tradition by carefully growing ... Read the whole story

  • Travel Companies Must Engage Millennials

    More Millennials report using travel apps on their smartphones including, Expedia, Kayak and traditional carriers like Delta and American Airlines, according to a ... Read the whole story

  • Enterprise Drives Into March Madness

    Enterprise Rent-A-Car, the official rental car of the NCAA, is extending its multi-year college sports platform with a humorous March Madness campaign comprising TV, ... Read the whole story

  • Watch Consumers Dig Into Bigger Outdoor Projects

    "Business definitely seems to be picking up," Ted Cleary, a member of the association and owner of Studio Cleary Landscape Architecture in Charlotte, N.C., ... Read the whole story

  • Loyalty Low Among Wireless Carriers

    According to a study from WDS (a division of Xerox that provides customer experience management), 36% of wireless customers in the U.S. said they ... Read the whole story

  • America Reins In The Easter Rabbit

    A new survey from the National Retail Federation reports that Americans will put the Easter bunny on a budget this year, spending $145.13 per ... Read the whole story

  • Just The Facts, Please

    At the 4As conference in New Orleans, a number of speakers referenced the importance of storytelling in advertising and uttered that magic word "agnostic," ... Read the whole story

  • Aligning Conflicting Agendas

    Dealing with multicultural issues always presents challenges. If the goal is the creation of a global brand, unresolved issues can threaten billions in potential ... Read the whole story