An American Honda Motor Co. agency review that "Ad Age" calls "the most closely watched ... of the past year" ended with mixed emotions at the incumbent of 27 years, … Read the whole story
The firm cites Simmons panel data from Experian Marketing Services: almost 39% of all U.S. adults, representing 87.8 million consumers, currently are watching their … Read the whole story
The TV spot, dubbed "Mud Pie," shows the young daughter of an Organic Valley farm family participating in the cooperative's tradition by carefully growing … Read the whole story
More Millennials report using travel apps on their smartphones including Hotels.com, Expedia, Kayak and traditional carriers like Delta and American Airlines, according to a … Read the whole story
Enterprise Rent-A-Car, the official rental car of the NCAA, is extending its multi-year college sports platform with a humorous March Madness campaign comprising TV, … Read the whole story
"Business definitely seems to be picking up," Ted Cleary, a member of the association and owner of Studio Cleary Landscape Architecture in Charlotte, N.C., … Read the whole story
According to a study from WDS (a division of Xerox that provides customer experience management), 36% of wireless customers in the U.S. said they … Read the whole story
A new survey from the National Retail Federation reports that Americans will put the Easter bunny on a budget this year, spending $145.13 per … Read the whole story
At the 4As conference in New Orleans, a number of speakers referenced the importance of storytelling in advertising and uttered that magic word "agnostic," … Read the whole story
Dealing with multicultural issues always presents challenges. If the goal is the creation of a global brand, unresolved issues can threaten billions in potential … Read the whole story