Top of The News
by Thom Forbes
In what several observers see as an attempt to derail competitors' trains running on the "healthier-for-you" track, McDonald's yesterday announced that it is adding Premium McWraps to its menu. The … Read the whole story
RETAIL
by Sarah Mahoney
Turns out the rumors were true, and Beyonce is indeed the new face for H&M's summer campaign. The effort introduces the megastar as "Beyonce … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Online auto shopping and research company Edmunds.com, analyzing new car retail registrations from R. L. Polk & Co., says American brands accounted for 36.8% … Read the whole story
PETS
by Tanya Gazdik
Singles -- especially men -- are increasingly turning to pets for love and a sense of family, according to a survey from the American … Read the whole story
AWARDS
by Karl Greenberg
It'll be a long night, as over 80 brands and 60 agencies will receive North American Effie Awards. Fifty categories, including the specialty Health, … Read the whole story
RETAIL
by Sarah Mahoney
With America ready to start its annual rain-gutter cleaning and shrub-pruning spree, Ace Hardware is going back to its roots with a new marketing … Read the whole story
ENTERTAINMENT
by Aaron Baar
When talking about gaming, markets such as Terre Haute, Ind.; Rockford, Ill., and Rapid City, S.D. may not be top of mind, but localized … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Technomic president Ron Paul noted that the overall growth rate is encouraging, but added that performance still varies substantially by chain, as chains continue … Read the whole story
COMMENTARY
by Elizabeth Dillon
Being successful at paid search starts with a solid strategy. Leverage your paid-search insights across all of your marketing efforts and rethink your overall … Read the whole story
COMMENTARY
by Nick Francis
Every business has last impressions with customers. Thinking about the company's self-interests rather than the customer's in this critical moment can prove costly. Instead, … Read the whole story