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In what several observers see as an attempt to derail competitors' trains running on the "healthier-for-you" track, McDonald's yesterday announced that it is adding Premium McWraps to its menu. The … Read the whole story
RETAILTurns out the rumors were true, and Beyonce is indeed the new face for H&M's summer campaign. The effort introduces the megastar as "Beyonce … Read the whole story
AUTOMOTIVEOnline auto shopping and research company Edmunds.com, analyzing new car retail registrations from R. L. Polk & Co., says American brands accounted for 36.8% … Read the whole story
PETSSingles -- especially men -- are increasingly turning to pets for love and a sense of family, according to a survey from the American … Read the whole story
AWARDSIt'll be a long night, as over 80 brands and 60 agencies will receive North American Effie Awards. Fifty categories, including the specialty Health, … Read the whole story
RETAILWith America ready to start its annual rain-gutter cleaning and shrub-pruning spree, Ace Hardware is going back to its roots with a new marketing … Read the whole story
ENTERTAINMENTWhen talking about gaming, markets such as Terre Haute, Ind.; Rockford, Ill., and Rapid City, S.D. may not be top of mind, but localized … Read the whole story
RESTAURANTSTechnomic president Ron Paul noted that the overall growth rate is encouraging, but added that performance still varies substantially by chain, as chains continue … Read the whole story
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Being successful at paid search starts with a solid strategy. Leverage your paid-search insights across all of your marketing efforts and rethink your overall … Read the whole story
- COMMENTARY
Every business has last impressions with customers. Thinking about the company's self-interests rather than the customer's in this critical moment can prove costly. Instead, … Read the whole story
