NAD VP discusses the problem: "An avatar or a virtual persona by its very nature cannot have used a product and experienced its benefits." Read the whole story

The message: "Obesity medicine is now on Medicare for $50/month." Fine print explains the discount only applies to those who satisfy certain medical criteria. Read the whole story

"Range anxiety was never really only about the battery. It's about trust in the system built around it," said Hyundai's Olabisi Boyle. Read the whole story

At the 2026 New York International Auto Show, 41% participated in an on-site test drive, with 34% saying the experience made them more likely … Read the whole story

While marketers are happy to let AI analyze performance, draft creative and perform the chores that make humans question their career choices, they're much … Read the whole story

Argonaut in collaboration with the client is developing a massive data- and AI-driven global campaign that will include its largest marketing effort to date … Read the whole story

"That cost is warranted where AI use could mislead consumers," an update to the IAB's AI transparency framework states. "However, labeling applied to AI … Read the whole story