Marketing Daily
Monday, March 25, 2013
  • Chrysler Rolls With Motown's Varvatos...And Motown

    Chrysler is giving its eponymous division a nice wardrobe with some limited-edition vehicles whose interior appointments and exterior elements reflect Detroit-inspired designers, artists, and … Read the whole story

  • Affluent Travelers Plan To Spend More

    Affluent consumers say they plan to spend more on their travels in 2013, according to a trend report from Unity Marketing. A survey of … Read the whole story

  • Kontera: For Ads, The Big Reveal Is A Big Mistake

    While it's hard to definitely say which strategy works better, new data from Kontera -- which tracks some 400 million real-time content views and … Read the whole story

  • Smartphone Satisfaction Remains High

    According to the latest J.D. Power Smartphone Satisfaction Study, average satisfaction from consumers for their smartphones has increased since 2012. On a 1,000-point scale, … Read the whole story

  • Pepsi Redesigns Bottle For First Time Since 1997

    Redesigned 20-ounce and (less widely distributed) 16-ounce plastic bottles of Pepsi, Diet Pepsi, Pepsi Max and Pepsi Next will begin rolling out in April. … Read the whole story

  • All, Snuggle Hit Homer For Little League

    Teresa Bello, VP cleaning strategy and VP of the All brand, says this is a first-time deal. "One of the benefits is that as … Read the whole story

  • They Wanna Play In The Big Leagues, But They Don't Have The Control

    In honor of the new baseball season, here is another edition of Wild Pitches, the semiannual feature featuring publicists and other corporate communicators who … Read the whole story

  • Lena And The Lean-In Lady

    This Sunday, "Lean In," Sheryl Sandberg's just-published and hotly debated career primer for women, will debut at number one on "The New York Times" … Read the whole story

  • Time For A Media Tune-Up?

    To reach prospects in today's competitive auto environment, advertisers need to think about shorter pods and better positioning, fine-tune their schedule, dominate the DVR, … Read the whole story

  • National Brands Need To Market Local Or Bow To Small Business

    in order to be successful, national brands need to shift both strategy and focus to a localized approach. This method requires advertisers and their … Read the whole story