Marketing Daily
Wednesday, March 27, 2013
  • Infiniti, Lincoln: Same Goals, Different Languages

    Luxury automakers are focusing both on old-fashioned relationships at the dealership and high-technology differentiators, but not so much on the less tangible aspects of ... Read the whole story

  • Younger Dads Can't Say No To Entertaining Their Kids

    Millennial parents are willing to spend more than their older counterparts to entertain their families, according to Mintel. While some 42% of parents surveyed ... Read the whole story

  • Milano Cookies Spot Spoofs Dark Secret

    The spot can be viewed on YouTube or Milano Cookies' Facebook page (currently showing nearly 404,000 "likes"). It debuted on last week's season premiere ... Read the whole story

  • J.D. Power's O'Neill: Strong Auto Year In Offing

    Finbarr O'Neill, president of of J.D. Power and Associates, is betting on the U.S. car market, although from the global perspective, the U.S. will ... Read the whole story

  • JWT Axes Staffers Over Controversial Online Ford Ads

    JWT confirmed Tuesday that it was meting out some harsh discipline -- including dismissal of certain employees- -- related to three controversial Ford ads ... Read the whole story

  • March Gladness: 5 Ideas You Can't Hate

    There's a lot of hate going around. So I say enough with all this hate. In the role of happy contrarian, I offer you ... Read the whole story

  • Optimization Imperative: The Path To Maximum Impact

    When we talk about making marketing more efficient, it is about making sure every dollar is being spent where it can get the greatest ... Read the whole story