FOOD AND BEVERAGESIn its "Get What You Really Want" campaign, SlimFast is contrasting the "politically correct" weight-reduction motivations typically used in marketing by SlimFast and other … Read the whole story
ELECTRONICS"Even though Apple is considered a simple brand, the Samsung Galaxy was viewed as simpler than the iPhone," Gail Nelson, global chief marketing officer … Read the whole story
BEVERAGESDos Equis is bringing back the "Most Interesting Man in the World" with the launch of its 2013 campaign, which includes two TV spots, … Read the whole story
RETAILWhile seasonal promotions are a given, retailers' spring fever seems a little higher this year, fueled by brightening expectations for real estate. The National … Read the whole story
RESEARCHElectronics, meals, tattoos ... just a few of the things taxpayers are considering spending their refunds on. Plus, a few are planning to put … Read the whole story
RESEARCHOver 65% of very affluent consumers said health clubs and gyms are the places where they are most ad receptive -- possibly because while … Read the whole story
AUTOMOTIVENow that this cruelest of months seems to be loosening its grip a bit, Michiganders and a lot of others can look forward to … Read the whole story
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A la carte digitally delivered TV is a non-starter. Except that it's now here. Cord-cutters can now have access to almost everything cable offers … Read the whole story
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Facebook recently launched "Airplane," its second-ever TV spot, via Best Agency in the World (and that's a fact, son!), from Wieden+Kennedy/Portland -- and it's … Read the whole story
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What did JCP and its highly touted new leader do to engineer such record losses? Critics suggest that their desire to radically transform the … Read the whole story
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Although companies love to trumpet their latest digital successes, they often fail to decipher activity from achievement in the form of actual sales or … Read the whole story
