Marketing Daily
Friday, April 26, 2013

Top of The News

Docs Take On High Price Of Drugs
by Thom Forbes

The American medical establishment, in general, and pharmaceutical companies, in particular, find themselves increasingly besieged for high prices (and often less than optimal results). But a new attack on the … Read the whole story

  • FOOD
    Cap'n Crunch Launches YouTube Talk Show For Adults
    by Karlene Lukovitz

    Nine episodes will air every other Tuesday throughout the spring and summer at 11:35 pm EDT, starting on May 7. The show is being … Read the whole story

  • RESEARCH
    2012 Ad Spend Up Worldwide, Nielsen Finds
    by Karl Greenberg

    In 2012, a year that saw increases in ad spend for 11 sectors worldwide, the telecommunications, consumer goods and media sectors saw the biggest … Read the whole story

  • Swatch, Seiko Celebrate Big At Baselworld
    by Sarah Mahoney

    While much of the marketing world may be buzzing about Apple's looming iWatch and its Samsungian rival, others are flocking to Switzerland for the … Read the whole story

  • ELECTRONICS
    Tablet Satisfaction Carries Huge Halo Effect
    by Aaron Baar

    "Having the experience [of sharing] with their household, they [all] get to use the device and get familiar with them. Once it comes time … Read the whole story

  • PACKAGED GOODS
    Scott Naturals Offers 'Secret Swap'
    by Karl Greenberg

    A Web site, www.SecretSwap.com, touts the product line and details the program via a "Mission Impossible" style video in which a woman -- a … Read the whole story

  • HEALTH
    Children's Hospital Uses Kid-Shot Footage
    by Tanya Gazdik

    Akron Children's Hospital has enlisted actual patients to help create its latest TV campaign. The effort includes 11 thirty-second spots and was put together … Read the whole story

  • COMMENTARY
    Easing Pain In The Consumer Journey
    by Michael Caccavale

    With ever-increasing platforms to manage, marketers are challenged to reach ever-changing personas that differ from brand to brand and even from product to product. … Read the whole story

  • COMMENTARY
    4 Crucial Time Management Tips For Every Marketer
    by David Bakke

    Marketers are under increasing pressure to deliver better results, faster. Falling prey to time management traps or a lack of efficiency could herald the … Read the whole story