Top of The News
The American medical establishment, in general, and pharmaceutical companies, in particular, find themselves increasingly besieged for high prices (and often less than optimal results). But a new attack on the … Read the whole story
FOODNine episodes will air every other Tuesday throughout the spring and summer at 11:35 pm EDT, starting on May 7. The show is being … Read the whole story
RESEARCHIn 2012, a year that saw increases in ad spend for 11 sectors worldwide, the telecommunications, consumer goods and media sectors saw the biggest … Read the whole story
While much of the marketing world may be buzzing about Apple's looming iWatch and its Samsungian rival, others are flocking to Switzerland for the … Read the whole story
ELECTRONICS"Having the experience [of sharing] with their household, they [all] get to use the device and get familiar with them. Once it comes time … Read the whole story
PACKAGED GOODSA Web site, www.SecretSwap.com, touts the product line and details the program via a "Mission Impossible" style video in which a woman -- a … Read the whole story
HEALTHAkron Children's Hospital has enlisted actual patients to help create its latest TV campaign. The effort includes 11 thirty-second spots and was put together … Read the whole story
- COMMENTARY
With ever-increasing platforms to manage, marketers are challenged to reach ever-changing personas that differ from brand to brand and even from product to product. … Read the whole story
- COMMENTARY
Marketers are under increasing pressure to deliver better results, faster. Falling prey to time management traps or a lack of efficiency could herald the … Read the whole story
