Marketing Daily
Friday, April 26, 2013
  • Cap'n Crunch Launches YouTube Talk Show For Adults

    Nine episodes will air every other Tuesday throughout the spring and summer at 11:35 pm EDT, starting on May 7. The show is being … Read the whole story

  • 2012 Ad Spend Up Worldwide, Nielsen Finds

    In 2012, a year that saw increases in ad spend for 11 sectors worldwide, the telecommunications, consumer goods and media sectors saw the biggest … Read the whole story

  • Swatch, Seiko Celebrate Big At Baselworld

    While much of the marketing world may be buzzing about Apple's looming iWatch and its Samsungian rival, others are flocking to Switzerland for the … Read the whole story

  • Tablet Satisfaction Carries Huge Halo Effect

    "Having the experience [of sharing] with their household, they [all] get to use the device and get familiar with them. Once it comes time … Read the whole story

  • Scott Naturals Offers 'Secret Swap'

    A Web site,, touts the product line and details the program via a "Mission Impossible" style video in which a woman -- a … Read the whole story

  • Children's Hospital Uses Kid-Shot Footage

    Akron Children's Hospital has enlisted actual patients to help create its latest TV campaign. The effort includes 11 thirty-second spots and was put together … Read the whole story

  • Easing Pain In The Consumer Journey

    With ever-increasing platforms to manage, marketers are challenged to reach ever-changing personas that differ from brand to brand and even from product to product. … Read the whole story

  • 4 Crucial Time Management Tips For Every Marketer

    Marketers are under increasing pressure to deliver better results, faster. Falling prey to time management traps or a lack of efficiency could herald the … Read the whole story