Top of The News
by Thom Forbes
When Barbie whips out her iPad and gazes into her Barbie Digital Makeover Mirror, she apparently likes what she sees -- which is not only a much-needed brushing up of … Read the whole story
RESTAURANTS
by Karlene Lukovitz
For the past seven years, its 'Cinco de Moe's' promotion has been run on a by-market basis, with various franchises offering different special deals. … Read the whole story
RETAIL
by Sarah Mahoney
The drop is most notable in Asian expansion efforts, as retailers focus on multichannel reorganization. Accenture, which bases its analysis on 500 of the … Read the whole story
TRAVEL
by Karl Greenberg
The new program includes a mobile app, "Let's Roam," and a Web-video series with travel writer Courtney Scott, who also does Travelocity's "The Window … Read the whole story
PHARMA
by Karl Greenberg
The effort, via TBWA\Chiat\Day, shows mothers and fathers with their children, children-to-be, spouses, and family at different stages of life. All done in slow … Read the whole story
HOSPITALITY
by Tanya Gazdik
Kimpton Hotels is offering guests a way to relax on the road. Newly custom-designed Gaiam yoga mats with a playful butterfly motif will now … Read the whole story
ELECTRONICS
by Aaron Baar
The company is asking members of the general public to create content for its latest "Project Imaginat10n" (which used to just be "Project Imagin8tion") … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
In an unexpected display of breathtaking courage, Johnson & Johnson has launched an advertising campaign heroically endorsing love -- hoping to rekindle our love … Read the whole story
COMMENTARY
by
Call it "anti-branded content." Because for no known reason, the British automotive brand Jaguar has come in for some really brutish jabs on "Mad … Read the whole story
COMMENTARY
by Jim Joseph
Now that many brands have become a part of the social media community, they find themselves in the middle of a discussion about current … Read the whole story
COMMENTARY
by Hjalmar Winbladh
Steve Jobs said it three years ago, and it's still true: mobile ads suck. The best of mobile advertising today -- essentially mini versions … Read the whole story