Marketing Daily
Monday, April 29, 2013
  • Moe's Southwest In National, Social 'Cinco' Promo

    For the past seven years, its 'Cinco de Moe's' promotion has been run on a by-market basis, with various franchises offering different special deals. ... Read the whole story

  • Retailers Focus On Digital, Not Global, Expansion

    The drop is most notable in Asian expansion efforts, as retailers focus on multichannel reorganization. Accenture, which bases its analysis on 500 of the ... Read the whole story

  • Travelocity? There's An App For That

    The new program includes a mobile app, "Let's Roam," and a Web-video series with travel writer Courtney Scott, who also does Travelocity's "The Window ... Read the whole story

  • Johnson & Johnson Brings On The Corporate Love

    The effort, via TBWA\Chiat\Day, shows mothers and fathers with their children, children-to-be, spouses, and family at different stages of life. All done in slow ... Read the whole story

  • Kimpton Hotels Rolls Out Yoga Amenities

    Kimpton Hotels is offering guests a way to relax on the road. Newly custom-designed Gaiam yoga mats with a playful butterfly motif will now ... Read the whole story

  • Canon Gives Everyone Chance To Direct

    The company is asking members of the general public to create content for its latest "Project Imaginat10n" (which used to just be "Project Imagin8tion") ... Read the whole story

  • Speak Not Of Love. In Fact, Just Shut Up

    In an unexpected display of breathtaking courage, Johnson & Johnson has launched an advertising campaign heroically endorsing love -- hoping to rekindle our love ... Read the whole story

  • Better Than Death: Jaguar Gets Its Due

    Call it "anti-branded content." Because for no known reason, the British automotive brand Jaguar has come in for some really brutish jabs on "Mad ... Read the whole story

  • How To Handle Marketing During A Tragedy

    Now that many brands have become a part of the social media community, they find themselves in the middle of a discussion about current ... Read the whole story

  • Friend-To-Friend Marketing To The Rescue

    Steve Jobs said it three years ago, and it's still true: mobile ads suck. The best of mobile advertising today -- essentially mini versions ... Read the whole story