Marketing Daily
Monday, April 29, 2013

Top of The News

Mattel Is On A Serious Roll
by Thom Forbes

When Barbie whips out her iPad and gazes into her Barbie Digital Makeover Mirror, she apparently likes what she sees -- which is not only a much-needed brushing up of … Read the whole story

  • RESTAURANTS
    Moe's Southwest In National, Social 'Cinco' Promo
    by Karlene Lukovitz

    For the past seven years, its 'Cinco de Moe's' promotion has been run on a by-market basis, with various franchises offering different special deals. … Read the whole story

  • RETAIL
    Retailers Focus On Digital, Not Global, Expansion
    by Sarah Mahoney

    The drop is most notable in Asian expansion efforts, as retailers focus on multichannel reorganization. Accenture, which bases its analysis on 500 of the … Read the whole story

  • TRAVEL
    Travelocity? There's An App For That
    by Karl Greenberg

    The new program includes a mobile app, "Let's Roam," and a Web-video series with travel writer Courtney Scott, who also does Travelocity's "The Window … Read the whole story

  • PHARMA
    Johnson & Johnson Brings On The Corporate Love
    by Karl Greenberg

    The effort, via TBWA\Chiat\Day, shows mothers and fathers with their children, children-to-be, spouses, and family at different stages of life. All done in slow … Read the whole story

  • HOSPITALITY
    Kimpton Hotels Rolls Out Yoga Amenities
    by Tanya Gazdik

    Kimpton Hotels is offering guests a way to relax on the road. Newly custom-designed Gaiam yoga mats with a playful butterfly motif will now … Read the whole story

  • ELECTRONICS
    Canon Gives Everyone Chance To Direct
    by Aaron Baar

    The company is asking members of the general public to create content for its latest "Project Imaginat10n" (which used to just be "Project Imagin8tion") … Read the whole story

  • COMMENTARY
    Speak Not Of Love. In Fact, Just Shut Up
    by Bob Garfield, Featured Columnist

    In an unexpected display of breathtaking courage, Johnson & Johnson has launched an advertising campaign heroically endorsing love -- hoping to rekindle our love … Read the whole story

  • COMMENTARY
    Better Than Death: Jaguar Gets Its Due
    by

    Call it "anti-branded content." Because for no known reason, the British automotive brand Jaguar has come in for some really brutish jabs on "Mad … Read the whole story

  • COMMENTARY
    How To Handle Marketing During A Tragedy
    by Jim Joseph

    Now that many brands have become a part of the social media community, they find themselves in the middle of a discussion about current … Read the whole story

  • COMMENTARY
    Friend-To-Friend Marketing To The Rescue
    by Hjalmar Winbladh

    Steve Jobs said it three years ago, and it's still true: mobile ads suck. The best of mobile advertising today -- essentially mini versions … Read the whole story