Marketing Daily
Tuesday, May 7, 2013

Top of The News

Internet Sales Tax Measure Faces House Battle
by Thom Forbes

To the relief of bricks-and-mortar retailers across this unlevel-paying-field land, the Senate easily passed a bill yesterday requiring that online retailers collect state and local sales tax. But Christopher Gregory's … Read the whole story

  • PHARMA
    Pfizer Offers Viagra Direct-To-Consumer
    by Tanya Gazdik

    In a first for the pharma industry, Pfizer will begin selling Viagra direct-to-consumers on its Web site. A prescription is still needed, but men … Read the whole story

  • AUTOMOTIVE
    Lexus Goes Global With Design
    by Karl Greenberg

    The new effort uses handcrafted art as a metaphor for a Lexus brand equity around craftsmanship and engineering. The film, photography, and design campaign … Read the whole story

  • RETAIL
    Lauder Sets Sights On September's Muse Launch
    by Sarah Mahoney

    "It is our first big fragrance launch in 10 years, since 2003 with Beyond Paradise," a spokesperson tells Marketing Daily in an email. "We … Read the whole story

  • TELECOM
    Wireless Carriers Hold Consumers' Loyalty
    by Aaron Baar

    "The carriers own the customer, [who] then buys the handset," Paul Donagher, senior vice president, Communications Division, Market Strategies International, tells "Marketing Daily." "Typically, … Read the whole story

  • BEVERAGES
    Monster, City Official In Dueling Lawsuits
    by Karlene Lukovitz

    Monster's suit charges that Herrera is making illegal demands that Monster change its formulations (reduce caffeine) and its marketing practices. Monster is seeking to … Read the whole story

  • RESEARCH
    NBCU: Nostalgia Builds Buzz
    by Karl Greenberg

    Jack Daniels moved up the list on the study by using Frank Sinatra, who was evidently a J.D. aficionado, in its positioning. The effort … Read the whole story

  • COMMENTARY
    Four Steps For Diving Into Big Data
    by David Booth

    Although experience should never be understated in the art of marketing, adding data and analysis to the mix can unlock enormous potential. Your investments … Read the whole story

  • COMMENTARY
    Battle Of The Sexes: The Battle Of The Ages Rages On
    by Dilip Venkatachari

    When it comes to what men and women are "talking about," Facebook data shows they are indeed worlds apart. Whether your customer base is … Read the whole story

  • COMMENTARY
    Episode 606: For Immediate Release -- Heart Transplants & The Mother Of All Mergers
    by

    "For Immediate Release" refers to the press release that Peggy bangs out on her IBM Selectric in the final electric seconds of the show. … Read the whole story