Marketing Daily
Wednesday, May 8, 2013

Top of The News

Embattled 'Junk' Food Looks To Emerging Markets
by Thom Forbes

Taking an arrow from New York mayor Michael Bloomberg's quiver, a bill being debated by the Assembly Committee on Appropriations in California today would ban the sale of "junk" food … Read the whole story

  • RETAIL
    True Value Rolls Out New TV Campaign
    by Sarah Mahoney

    The spots for True Value, a Chicago-based hardware collective that competes with much larger chains, including Ace, the Home Depot and Lowe's, are themed … Read the whole story

  • RESEARCH
    Survey: The Little Things Add Up
    by Aaron Baar

    According to a survey commissioned by Redwood Software, more than half of consumers (51%) said they have ended contracts or changed suppliers of products … Read the whole story

  • HEALTH
    North Shore-LIJ: Giving Cancer Cancer
    by Karl Greenberg

    The theme of the ads, which show the institute's staff, surgeons, physicians, technicians and scientists, is that at the center, cancer becomes the prey: … Read the whole story

  • RESEARCH
    High-Risk Data Collection Seen Across Web Sites
    by Tanya Gazdik

    A cross-industry study of Web data collection activity reveals the "significant" extent that data is mined or used by companies other than site owners, … Read the whole story

  • AUTOMOTIVE
    Cadillac Goes To The Ball
    by Karl Greenberg

    The event in the back very likely was aligned in some way with a new program, "Style Driven," detailing the life of stylist Erin … Read the whole story

  • COMMENTARY
    What Marketers Can Teach Each Other About Metrics
    by Ben Plomion, Op-Ed Contributor

    Too often, we view direct marketing and brand marketing as entirely separate practices with their own measurement models. Direct marketers can learn a lot … Read the whole story