Top of The News
by Thom Forbes
Coca-Cola is going all-in, and all-over, with the global anti-obesity initiative it launched with a fair amount of criticism earlier this year. It says it will put calorie counts on … Read the whole story
BEVERAGES
by Karlene Lukovitz
The event will mark the first time that fans in all U.S. states can all play the game together online in real-time (via computer, … Read the whole story
RESEARCH
by Sarah Mahoney
While supply-side excellence is pretty much a given these days, CPG companies have a long way to go to even out the way the … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
LendingTree is launching an ad campaign featuring a friendly green spokespuppet named Lenny. The campaign will run nationally across all marketing channels, including television, … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The creative approach allows the company to speak to a broad swath of people -- from enthusiast to soccer mom. "It's a very unifying … Read the whole story
COMMENTARY
by Bob McCurdy
If the sound of the human voice is capable of "setting thoughts astir," as Helen Keller so eloquently wrote, then it only stands to … Read the whole story
COMMENTARY
by David Tokheim
Content is still the leading marketing priority for 2013. So how do you make sure your publishing partner doesn't put you in the position … Read the whole story