Top of The News
by Thom Forbes
An old new sheriff is back in town at Procter & Gamble. Former CEO A.G. Lafley replaced his handpicked successor, Robert McDonald, late yesterday and further changes are in the … Read the whole story
FOOD
by Karlene Lukovitz
The "1D VIP Tour Correspondent" (Kylie Keene of Portland, Maine) was selected through a contest that generated big buzz across 1D fan sites and … Read the whole story
RESEARCH
by Sarah Mahoney
With tax evasion and third-world factory collapses dominating headlines, a study on the role of corporate responsibility programs shows that consumers are more inclined … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The effort talks about specific Ford technology, while furthering the brand position evinced by its "Go Further" tag. Central to the effort are 15-, … Read the whole story
RESEARCH
by Aaron Baar
According to the survey, 16% of Hispanic consumers use their mobile devices for their purchases, compared with 12% of general market consumers. According to … Read the whole story
BEVERAGES
by Tanya Gazdik
New Belgium Brewing, the nation's third-largest craft brewer, is launching a campaign including the company's second-ever TV effort, and the first in eight years. … Read the whole story
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by Karl Greenberg
Brand consultancy CoreBrand says awareness isn't everything. Awareness is up across the board for the top 100 corporations it looks at for its BrandPower … Read the whole story
COMMENTARY
by Steve Hurn
When it comes to the products and services you provide, shoppers are more likely to trust honest, critical reviews collected by an independent party … Read the whole story
COMMENTARY
by Ted Leonhardt, Op-Ed Contributor
Firms with valuable offers are demonstratively not commodities. They just have to refrain from commoditizing themselves. Here's how. Read the whole story