Kearney's new report says the market is stabilizing, but affluent consumers are shopping differently. Read the whole story

The upcoming tournament will inject $10.5 billion into the ad market, reversing the decline seen in 2022. Read the whole story

In spot for Health-Ade Kombucha, actress says she's "always been a fan of the booch." Read the whole story

Lexus also created a "Blue In Green" edition RZ, inspired by the Miles Davis instrumental, just for jazz-pop artist Laufey. Read the whole story

The 30-year-old air purifier brand taps tennis pro Jessica Pegula and the Knicks as its first sports partners. Read the whole story

Technomic predicts bumps will come from specific visits to World Cup venues and an increase in events like watch parties related to the tournament. Read the whole story

Tempo and instrumentation can change how the brain receives sweet and sour tastes. Read the whole story

Even when you are far apart from friends or family, you can still share big moments. Read the whole story