Marketing Daily
Friday, May 24, 2013
  • Mondelez Goes Social, AR In Band-Tour Sponsorship

    The "1D VIP Tour Correspondent" (Kylie Keene of Portland, Maine) was selected through a contest that generated big buzz across 1D fan sites and ... Read the whole story

  • Study: Social Media Driving CSR

    With tax evasion and third-world factory collapses dominating headlines, a study on the role of corporate responsibility programs shows that consumers are more inclined ... Read the whole story

  • Ford Launches European Campaign

    The effort talks about specific Ford technology, while furthering the brand position evinced by its "Go Further" tag. Central to the effort are 15-, ... Read the whole story

  • Mobile Important For Hispanic Shoppers

    According to the survey, 16% of Hispanic consumers use their mobile devices for their purchases, compared with 12% of general market consumers. According to ... Read the whole story

  • Fat Tire 'Pairs Well With People'

    New Belgium Brewing, the nation's third-largest craft brewer, is launching a campaign including the company's second-ever TV effort, and the first in eight years. ... Read the whole story

  • CoreBrand: Brand Favorability Low

    Brand consultancy CoreBrand says awareness isn't everything. Awareness is up across the board for the top 100 corporations it looks at for its BrandPower ... Read the whole story

  • Bad Reviews Are Good For Your Business

    When it comes to the products and services you provide, shoppers are more likely to trust honest, critical reviews collected by an independent party ... Read the whole story

  • Six Tips For Avoiding The Commodity Nightmare

    Firms with valuable offers are demonstratively not commodities. They just have to refrain from commoditizing themselves. Here's how. Read the whole story