The "1D VIP Tour Correspondent" (Kylie Keene of Portland, Maine) was selected through a contest that generated big buzz across 1D fan sites and … Read the whole story

With tax evasion and third-world factory collapses dominating headlines, a study on the role of corporate responsibility programs shows that consumers are more inclined … Read the whole story

The effort talks about specific Ford technology, while furthering the brand position evinced by its "Go Further" tag. Central to the effort are 15-, … Read the whole story

According to the survey, 16% of Hispanic consumers use their mobile devices for their purchases, compared with 12% of general market consumers. According to … Read the whole story

New Belgium Brewing, the nation's third-largest craft brewer, is launching a campaign including the company's second-ever TV effort, and the first in eight years. … Read the whole story