Marketing Daily
Friday, May 31, 2013

Top of The News

Big Pharma, FDA Face Three Battles (Among Many)
by Thom Forbes

In two different scenarios this morning, renegade doctors concerned about the safety of different classes of prescription drugs are said to be threatening billions of dollars in sales of popular … Read the whole story

  • RESEARCH
    Banks, Stores Top Online, Mobile Satisfaction
    by Sarah Mahoney

    While connected consumers love their devices, most of the time, they're unhappy with the experiences brands provide. A new study from Boston Consulting Group … Read the whole story

  • TELECOM
    The 'Thumb Wars' Are Back On
    by Aaron Baar

    On the heels of an industry-wide effort to curb texting and driving this summer, Sprint has teamed up with DoSomething.org to reach teens in … Read the whole story

  • PACKAGED GOODS
    Schlage Says 'Strong Has A Name'
    by Karl Greenberg

    Online, the company has 11 funny scenarios on its YouTube channel that highlight just how strong Schlage locks are. Each, with a "So strong … Read the whole story

  • FOOD AND BEVERAGES
    Industries Meet Calorie-Cutting Pledge Early
    by Karlene Lukovitz

    With the industry under mounting pressure for contributing to America's obesity crisis, in 2010, the companies that make up the Healthy Weight Commitment Foundation … Read the whole story

  • FINANCIAL SERVICES
    Sun Life Financial Invites People To 'Wake Up'
    by Tanya Gazdik

    Sun Life Financial is launching a campaign that invites people to "Wake Up to the Benefit of Benefits." The effort, from Doremus New York, … Read the whole story

  • AUTOMOTIVE
    Vroom! Sales Looking Strong For May
    by Karl Greenberg

    Auto research and marketing site Edmunds.com sees strong sales of cars and trucks in the U.S. with economic fundamentals giving everyone a boost. The … Read the whole story

  • COMMENTARY
    A True Marketing Marriage
    by Ken Beaulieu, Op-Ed Contributor

    Intuit's Adrian Parker views social and mobile as a marketing marriage made in heaven, and says it made sense for the company to accommodate … Read the whole story

  • COMMENTARY
    Walmart Can Do Better With Hispanic Shoppers
    by Roberto Siewczynski, Columnist

    The Hispanic shopper who goes to Walmart goes for the value -- not necessarily the experience. The importance of perishables within the basket and … Read the whole story