Marketing Daily
Friday, May 31, 2013
  • Banks, Stores Top Online, Mobile Satisfaction

    While connected consumers love their devices, most of the time, they're unhappy with the experiences brands provide. A new study from Boston Consulting Group ... Read the whole story

  • The 'Thumb Wars' Are Back On

    On the heels of an industry-wide effort to curb texting and driving this summer, Sprint has teamed up with DoSomething.org to reach teens in ... Read the whole story

  • Schlage Says 'Strong Has A Name'

    Online, the company has 11 funny scenarios on its YouTube channel that highlight just how strong Schlage locks are. Each, with a "So strong ... Read the whole story

  • Industries Meet Calorie-Cutting Pledge Early

    With the industry under mounting pressure for contributing to America's obesity crisis, in 2010, the companies that make up the Healthy Weight Commitment Foundation ... Read the whole story

  • Sun Life Financial Invites People To 'Wake Up'

    Sun Life Financial is launching a campaign that invites people to "Wake Up to the Benefit of Benefits." The effort, from Doremus New York, ... Read the whole story

  • Vroom! Sales Looking Strong For May

    Auto research and marketing site Edmunds.com sees strong sales of cars and trucks in the U.S. with economic fundamentals giving everyone a boost. The ... Read the whole story

  • A True Marketing Marriage

    Intuit's Adrian Parker views social and mobile as a marketing marriage made in heaven, and says it made sense for the company to accommodate ... Read the whole story

  • Walmart Can Do Better With Hispanic Shoppers

    The Hispanic shopper who goes to Walmart goes for the value -- not necessarily the experience. The importance of perishables within the basket and ... Read the whole story