Top of The News
by Thom Forbes
George Zimmer, the 64-year-old Men's Wearhouse founder and spokesman who made a catchphrase out of an avuncular promise -- "You're going to like the way you look. I guarantee it" … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Nissan started taking the message to the Web this month with a new microsite and a presence on Vine that urges people to create … Read the whole story
RETAIL
by Sarah Mahoney
Saks Fifth Avenue is debuting a new marketing campaign themed "Look," which starts this week with the release of its new "The Making of … Read the whole story
BEVERAGES
by Karlene Lukovitz
The premium artesian water from Norway is sold in restaurants and hotels, as well as retailers, in 47 countries. The "Sumer of Voss" is … Read the whole story
RESEARCH
by Aaron Baar
"We definitely are seeing a huge increase in what the affluent are spending than [at the beginning of the recession]," Michael Goldberg, senior director … Read the whole story
AUTOMOTIVE
by Karl Greenberg
To support its relationship with the award's ceremony, the automaker partnered with global filmmaker community MOFILM, which launched a submission platform to give a … Read the whole story
PETS
by Tanya Gazdik
Hasbro Inc. is partnering with Gramercy Products, Inc. to launch Nerf Dog, a full range of Nerf-inspired canine retrieving toys. The high-performance, tough and … Read the whole story
COMMENTARY
by Peter Storck , Op-Ed Contributor
Experience-driven social marketing has resulted in stunning success for brands. Although the lessons from the year's biggest social marketing story -- Oreo's "Dunkin' in … Read the whole story
COMMENTARY
by Steve Gahler
In today's intel-saturated world, potential customers are often halfway through the "buying" process before their first contact with a company. By understanding how the … Read the whole story