Top of The News
by Thom Forbes
Pity the impatiens, which used to radiate everywhere this time of year in hanging baskets, window boxes and otherwise scruffy garden patches. Not only is it under attack by a … Read the whole story
RESEARCH
by Aaron Baar
Millennials have come to see the daily deal Web sites as a part of their own daily lives, with nearly a quarter (25%) of … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Honda Motor's luxury brand Acura is about to launch its first campaign under its new AOR Mullen. Marketing Daily visited American Honda's headquarters in … Read the whole story
FOOD
by Karlene Lukovitz
The largest egg brand in the U.S. is searching for a "CEO" -- but there's no corporate shakeup involved. In this case, CEO stands … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Chevrolet's total redesign of the Impala is "Made to Love." The name refers to John Legend's new single. The song by the nine-time Grammy … Read the whole story
APPAREL
by Sarah Mahoney
Starting next month, Patagonia, the outdoor gear marketer that has long been a leader among environmentally conscious brands, will start selling a new line … Read the whole story
BEVERAGES
by Tanya Gazdik
Pacifico is highlighting its surfer roots in its latest creative. The pilsner-style Mexican beer is launching a multimarket TV and digital campaign aimed at … Read the whole story
COMMENTARY
by Jon Bond, Op-Ed Contributor
Influence produced by trust points is the 3-point shot of marketing. Today, third-party credibility is the accelerator -- not impressions, reach, frequency, or any … Read the whole story