Top of The News
by Thom Forbes
How do you know when your interactions with the consumer are not quite up to snuff? When the American Customer Satisfaction Index (ACSI) issues the results of its latest survey … Read the whole story

TECHNOLOGY
by Karl Greenberg
Longtime BuzzFeed sponsor GE is running a new application on the rich-content site that lets users "fly" an animated jetliner over posts -- including … Read the whole story

ENTERTAINMENT
by Aaron Baar
Stride gum is making video games as simple as sitting and chewing gum. With a new promotional effort, the brand -- owned by Mondelez … Read the whole story

FOOD
by Karlene Lukovitz
Post Fruity Pebbles is expanding its existing partnership with World Wrestling Entertainment and one of its stars, John Cena. The cereal brand is launching … Read the whole story

FINANCIAL SERVICES
by Tanya Gazdik
Pure, an insurance company that caters to high net-worth individuals, is launching a unique campaign today. The effort -- which includes TV, print, OOH, … Read the whole story

RETAIL
by Sarah Mahoney
The retailer's first-ever "Discovery Tour" starts in New York, followed by such cities as Chicago, Pittsburgh and Philadelphia, all led by the outdoor retailer's … Read the whole story

AUTOMOTIVE
by Karl Greenberg
Auto sales keep on keeping on. It looks like this month will be even better than last if predictions hold out. Sales are projected … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
CANNES, June 21 - Note, please, the dateline. The Cannes Lions Festival of Glorious Excess is an annual rite of solstice. So how amusing … Read the whole story
COMMENTARY
by Laura Patterson
To deliver value, you must know your customer and understand their buying journey. Once you have mapped the existing and prospective customers' buying journey … Read the whole story