Marketing Daily
Friday, July 5, 2013
  • AUTOMOTIVE
    How American Is Your Car?
    by Karl Greenberg

    Consumer perception be damned. In a world where cars are global and production is far flung, patriotic buyers hitting showrooms this week might want … Read the whole story

  • RESEARCH
    Q&A: Neuroplastic Brains Crave More Than Digital Experiences
    by Sarah Mahoney

    A new paper from Deloitte takes a much bigger-picture view on the role of neuroplasticity, the capacity of the brain to rewire itself in … Read the whole story

  • RESEARCH
    Seniors Picky Over What They Are Called
    by Tanya Gazdik

    Terms used to describe seniors are increasingly outdated and offensive, according to a survey conducted by SeniorMarketing.com. The survey gauged the responses of 1,114 … Read the whole story

  • COMMENTARY
    Pay For Performance Works For Agencies And Clients
    by Matt Kelley

    In a value-based performance model, an agency takes the time to understand exactly what the brand is trying to achieve and commits or guarantees … Read the whole story

  • COMMENTARY
    Bringing Your Home To Work With You
    by Garth Bender

    Three lessons from baking bread, making friends and building a career in advertising. Read the whole story