Marketing Daily
Tuesday, August 6, 2013
  • Personal Genetics Firm 23andMe Debuts First Campaign

    The company -- which was co-founded by Google founder Sergey Brin's wife Anne Wojcicki and went into business in 2007 -- is going beyond … Read the whole story

  • Definitive Technology Links With Legend

    Singer/songwriter John Legend will appear in advertising and other promotional avenues promoting the brand throughout the fall. Bringing Legend to the fore was spurred … Read the whole story

  • Social Savvy: Swarovski, Uniqlo, Nordstrom Top Brands

    When it comes to selling luxury via social media, some brands are far more artful than others, according to a new analysis of social-media … Read the whole story

  • Marketers: Too Many Big Data Fish To Fry

    By 2017, per global analytics firm Teradata, three billion people will create eight zettabytes of data -- slightly more than will fit on your … Read the whole story

  • Farmers Insurance Launches Zany Videos

    Farmers Insurance is launching 15 15-second online videos created to provide consumers with important insurance-related tips in engaging ways. The comical videos are part … Read the whole story

  • Report Underscores Latinas' Consumer Power

    Female Hispanics, or Latinas, are an increasingly powerful force in driving the economy as a whole, including being the primary or joint decision-makers in … Read the whole story

  • Woody & 'Blue Jasmine': Secrets & Lies

    I used to be such a fan of Woody Allen's that, to paraphrase one of the inspired bits in "Annie Hall," I didn't just … Read the whole story

  • Winning The Lotto: A Fresh Look At Segmentation

    In today's increasingly fragmented marketplace, being able to identify new market opportunities and capitalize on them through personalization and relevance is paramount to meeting … Read the whole story