Top of The News
by Thom Forbes
Gentlemen of the automotive press, start singing your praises. Read the whole story
ELECTRONICS
by Laurie Petersen
"We took a look at the industry and realized car and audio marketers basically were all doing the same thing," Diana Leano, assistant brand … Read the whole story
BEVERAGES
by Karlene Lukovitz
The more than 150-year-old brand (launched in 1859) has introduced new packaging, new varieties and a new marketing campaign that includes its first television … Read the whole story
FOOD
by Karlene Lukovitz
Kraft Foods' Claussen Pickles has recruited a live, supermarket-shopping penguin for its latest humorous effort to convey that pickle-lovers need to venture to the … Read the whole story
PHARMA
by Tanya Gazdik
With the pressure to reduce budgets mounting within both the pharmaceutical and medical device industries, it is critical that leaders learn how to share … Read the whole story
RETAIL
by Sarah Mahoney
Nordstrom says that while its second-quarter sales increased, the gains were less than it expected, causing it to lower its forecasts for the rest … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
What are readers to think of naked advertorial not disclosed as advertorial -- or the carnival midway that is the home page? The very … Read the whole story
COMMENTARY
by Drew Neisser
if you want to run an influencer program, consider jumping into this world as both a seeker and a purveyor. As a seeker of … Read the whole story