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GoDaddy, which made a mixed-bag name for itself under founder, former CEO and current executive chairman Bob Parsons by stirring up controversy over salacious ads that were often tweaked before … Read the whole story
AUTOMOTIVE"We wanted to make a big statement that Audi TDI is here not just in one model but five models," says Lauren Angelo, director … Read the whole story
RESTAURANTSThe sandwich chain has partnered with Nolcha Fashion Week to host a fashion show in which all of the designs are made entirely out … Read the whole story
BEVERAGESBud Light, the official beer sponsor of the National Football League, is launching new TV creative and NFL- and team-specific packaging. "Quinoa," which broke … Read the whole story
RESEARCHThe survey-based study says more and more marketers are going in-house for creative, digital and overall strategy. Why? It's good, fast and less expensive … Read the whole story
What's the tallest hurdle standing in the way of better video delivery? Making it mobile-friendly. Overall, 77% of 85 respondents said seamlessly getting their … Read the whole story
- COMMENTARY
As the popularity of multi-screening grows, it will be crucial for marketers develop a multi-layered approach to content distribution that enables interactive engagement across … Read the whole story
