Marketing Daily
Monday, September 9, 2013
  • Range Rover Sport Climbs Pikes Peak

    The campaign, which Land Rover says is weighted toward digital, includes Web banner ads that let people activate a Range Rover Sport driving experience … Read the whole story

  • Carriers Command Consumer Loyalty

    "There's a lot that goes into having more loyalty -- how I feel about the carrier overall, how much I like them. I have … Read the whole story

  • Gorilla Goes National With Animatronics

    In an effort to reach the world's less-evolved do-it-yourselfers, Gorilla Glue is launching its first national marketing campaign. The 15- and 30-second TV spots … Read the whole story

  • Brands Activate For Mega-Fight

    The promoters have taken the fighters to 11 cities, with the crowds heavily represented by Hispanics. There's an $80 million promotional and ad budget … Read the whole story

  • Black Box Urges Fans to 'Lose The Bottle'

    Black Box Wines is running a series of online videos that provide a humorous take on why you should convert to Black Box. The … Read the whole story

  • Branded Game Extends Snapple's Real Facts Campaign

    It's been employing videos, social media posts with animated gifs, memes and Twitter Vines contributed by a host of collaborators from around the world, … Read the whole story

  • Exclusive! Facebook's New Privacy Policy

    Your privacy is very important to us. We designed our Data Use Policy to make important disclosures about how you can use Facebook to … Read the whole story

  • Can JCPenney Use Back-to-School To Reclaim Its Safety Zone?

    In doing away with all sales, Penney took a giant step out of character. Too much change, made too quickly, I suspect, for a … Read the whole story