Marketing Daily
Tuesday, September 10, 2013

Top of The News

NBCU's Shell Game: Why TV Vet Was Named Studio Boss
by Thom Forbes

With the intent of expanding its global business, NBCUniversal is bringing in television executive Jeff Shell to run day-to-day operations at Universal Studios as chairman of Universal Filmed Entertainment Group. … Read the whole story

  • AUTOMOTIVE
    Mazda Consumers Get Keys To Company
    by Karl Greenberg

    Mazda will be featured on a new show for the OprahWinfrey Network this week called the "The Customer is Always Right?" It is the … Read the whole story

  • RETAIL
    Macy's Takes An Active Interest In Workout Clothes
    by Laurie Petersen

    As Macy's marches on in its quest for Millennial domination, activewear is the latest category getting a workout. The retailer will introduce Norwegian outdoor … Read the whole story

  • BEVERAGES
    Patron Launches 'Simply Perfect' TV Spots
    by Karlene Lukovitz

    Patron Tequila is debuting a new series of TV ads as part of its "Simply Perfect" integrated campaign, which launched in June in print … Read the whole story

  • FINANCIAL SERVICES
    Visa Plans To Make Fans' Dreams Come True
    by Aaron Baar

    In its 18th year of partnering with the National Football League as an Olympic sponsor, Visa USA is looking to give football fans the … Read the whole story

  • AUTOMOTIVE
    Automotive Shoppers Are Mobile Shoppers
    by Karl Greenberg

    Auto shoppers are using computers and mobile devices -- both smartphones and tablets -- to research cars and trucks. About 79% of new-vehicle buyers … Read the whole story

  • COMMENTARY
    3 Things Auto Brands Need To Know About Social Media Marketing
    by Tania Yuki

    While it may not yield immediate bragging rights in terms of big, top-line numbers, the brands that will ultimately win the social race are … Read the whole story