Marketing Daily
Wednesday, September 11, 2013
  • PetSmart Rides On Tails Of Humanization

    It's not just humans who are eating better foods these days. Their pets are too -- and that's why PetSmart is venturing into bison … Read the whole story

  • Lexus Races Real IS Hybrid On Virtual Track

    A mashup of video game, online promotion and Formula racing is the basis of a new Lexus online film and broadcast ad effort called … Read the whole story

  • Dunkin', Trident Air First Vine-Created TV Ads

    Dunkin' Donuts and Trident Gum vied Monday to be the first brands to air TV spots created entirely on Vine, Twitter's six-second social video … Read the whole story

  • People's United Glides Through Lives

    Just because a bank is small doesn't mean it can't handle the diverse challenges people (and businesses of all sizes) have on a regular … Read the whole story

  • Volkswagen Conquests New Character

    Volkswagen has a kind of new superhero, kind of, in the vein of Captain Klutz. The fictive Johnny Conquest (which sounds a lot like … Read the whole story

  • The CMO-CIO Disconnect: Stronger Collaboration Drives Digital Success

    The CMO and CIO -- who together control significant portions of the corporate budget to propel marketing and provide market research for products and … Read the whole story

  • The Fine Art of Navigating Client/Agency Dynamics

    The best, brightest, and most successful sellers know the fastest and most efficient way to secure the largest partnership dollars is usually through the … Read the whole story