Two marketing innovators passed away in California in recent days: Cal Worthington, who sold about a million new and used cars though TV ads featuring "my dog Spot" (a creature … Read the whole story
Aetna has taken the next step in its $50 million campaign for health care innovation with the launch of Our Healthy. Developed by Ogilvy … Read the whole story
As a technology company, AT&T knows it must appeal to American youth of every culture: Caucasian, African-American, Hispanic, and increasingly, Asian-American. The company is … Read the whole story
Is clean diesel coming to the U.S.? Well it's already here -- and data suggests the engine technology is gaining a foothold. The traditional … Read the whole story
Frosted Mini-Wheats and other Kellogg's brands have teamed with Scholastic on new promotions in which families can earn free kids' books and help get … Read the whole story
Zippo has made itself the lighter of rock concerts. The company this year launched Zippo Encore, which does at-venue activations, contests and branding at … Read the whole story
"Go with the 'Fro!" screams the front-page headline of today's Daily News, announcing the winner of the New York City mayoral Democratic primary. It's … Read the whole story
Messaging that is absorbed subconsciously while listening non-consciously can create brand associations that last long after the advertising itself is forgotten. While this low … Read the whole story
As the B2B buying process becomes increasingly complex, with prospects doing more research on their own and waiting longer to engage with a sales … Read the whole story